Elon Musk's social media platform, X, launched an ad-revenue-sharing program last year aimed at attracting creators, but it still lags behind competitors like YouTube, TikTok, and Instagram. Despite paying out over $45 million to more than 150,000 creators within seven months, and offering a higher revenue split compared to YouTube (97% vs. 70%), creators remain uncertain about the platform's potential as a creator economy powerhouse. Concerns have been raised about the clarity of X's strategy, the state of its ad business, and inconsistent payments. Additionally, X announced plans to roll out Video Ad Sharing for creators, aiming to enhance its appeal. The platform's new video app, featuring sections such as 'For You', 'Shorts', 'Trending', and 'Bookmarks', has been previewed as a potential game-changer.
Elon Musk’s improbable path to making X an “everything app” | Ars Technica https://t.co/kNgCcPqCsn
Protecting free speech online is essential for defending our most fundamental rights everywhere. https://t.co/OCK8n3oYUC
Elon Musk’s improbable path to making X an “everything app” https://t.co/5oR9rOQgcF
This Is What X’s New TV App Allegedly Looks Like https://t.co/UmT4pzKruF https://t.co/mNoLjvvNh5
X truly is the only platform for free speech. https://t.co/XBnPeSVVHD
BREAKING.🚨 @X offers sneak preview of its new video app. It features: • For You • Shorts • Trending • Bookmarks This looks like a game-changer. https://t.co/ygZwLtuo3z
BREAKING.🚨 @X offers sneak preview of its new video app. It will feature: • For You • Shorts • Trending • Bookmarks This looks like a game-changer. https://t.co/ygZwLtuo3z
SNEAK PEAK: X's Video app UI will focus on - For You - Shorts - Trending - Bookmarks https://t.co/ePGhhuIke9
"Free speech is the bedrock of democracy and a critical defense against totalitarianism in all forms. We must do whatever we can to protect it, and at X we will always fight to protect your right to speak freely." https://t.co/v8ApHbq6pz
NEWS: X plans to roll out Video Ad Sharing for creators soon! https://t.co/AkOA2NQrxh https://t.co/mn4AwPkmB6
X is an amazing platform for creators. https://t.co/y4qxRyPZaZ
𝕏 for Content Creators • 𝕏 has paid over $45 million to more than 150K creators in just 7 months. • Revenue Splits 𝕏: 97% vs. YouTube: 70% • Currently, creators can earn revenue through ads on their comments and through subscriptions. 𝕏 is still in the early stages of… https://t.co/1bnkOySbc4
X's Creator Program: Facts vs. Fiction 1. In 7 months since the creation of the Ads Rev Share program, X has paid out more than $45 million to more than 150,000 creators. 2. Creator payouts did not exist on this platform before the Ads Rev Share program. 3. Creators keep all… https://t.co/RtzQiM2D1R
Despite X's push to attract creators, its strategy remains unclear, as some creators cite concerns about the state of X's ad business and inconsistent payments (@alexacorse / Wall Street Journal) https://t.co/IAw4DIfP1u https://t.co/eL68NBe9Xk
NEWS: More than a year after Elon Musk met with creators, X's plan to turn the platform into a creator economy powerhouse remains murky. "If we're going to post original content there, I think we need to understand the path to success," said creator Samir Chaudry. Creators cite… https://t.co/PtXlxHlQef
NEWS: More than a year after Elon Musk met with creators, X's plan to turn the platform into a creator economy powerhouse remains murky. "If we're going to post original content there, I think we need to understand the path to success," said creator Qasim Chaudry. Creators cite… https://t.co/ZT6doW2iIu
Protecting the First Amendment and defending Free Speech should bring us together. Being able to speak your mind without fear of government repercussions is central to the American Experiment. I joined @foxandfriends Sunday to talk about it. https://t.co/lbsn87I9iE
Elon Musk’s X last year launched an ad-revenue-sharing program as a key part of an effort to attract creators. So far, X is still trailing well behind platforms like YouTube, TikTok and Meta Platforms’ Instagram as a destination for many creators. https://t.co/2O1pBA1B9c