Streaming services reached a record 38.8% of total TV usage in May 2024, according to Nielsen's The Gauge report. This milestone comes as overall TV usage saw a decline during the same period. The increase in streaming's share highlights the growing preference for digital content consumption over traditional television.
Plenty of new TV is streaming this summer. ☀️ https://t.co/xwMP5WzFhy
#THRCharts: Streaming reached a new high in share of TV usage in May - https://t.co/wuGRFj7p4D https://t.co/3gOmybM5qF
Streaming Climbs To Record Share As Total TV Usage Dips In May https://t.co/Oxf2me2SCR https://t.co/nRlIHa23JO
Per Nielsen, The Gauge, Total TV & Streaming Snapshot May 2024. https://t.co/MjAoOyFtLv
Streaming Hits Record 38.8% of TV Usage in May: https://t.co/bQsgL1rIzT