The pay-TV industry experienced its worst quarter ever in Q1 2024, losing a record 2.37 million subscribers, a 6.9% decline, according to MoffettNathanson. Even digital substitutes like YouTube TV and Hulu Live saw subscriber losses. YouTube TV lost 150,000 subscribers, Comcast lost 487,000, Spectrum lost 405,000, and DISH lost 348,000. Meanwhile, the streaming market is also facing challenges. Disney is aggressively lowering ad CPM rates for Disney+ to win commitments during the upfront market, causing concern among rivals. Despite these efforts, the rate of new subscribers is falling across the streaming sector. However, ad spending on streaming services has seen significant year-over-year gains, with Disney+ and Netflix reporting increases of 210% and 135%, respectively.
Ad spend ⬆️ https://t.co/Xh7uqrgtga
According to market intelligence company Guideline, streamers, including Disney+ and Netflix, saw massive year-over-year ad spend gains in Q1. Disney+ saw a 210% year-over-year increase vs. Q1 2023, and Netflix saw a 135% increase. https://t.co/nPi64sHkDx
Sheesh. YouTubeTV lost 150k subs in first quarter. Comcast lost 487k. Spectrum lost 405k. DISH lost 348k. https://t.co/HE3MwwHT37
An excess of ad supply on streaming video services, after Amazon's Prime Video joined the market in January, means CPM rates have dropped for now (@allie_canal / Yahoo Finance) https://t.co/gYmQVoD2rK https://t.co/efsB4FUY9R
$NFLX $AMZN $AAPL $DIS | What Netflix, Amazon, Apple And Disney Are Doing To Keep Users Hooked And Avoid Churn In 2024 The rate of new subscribers is falling for streaming companies across the sector.
$NFLX $AMZN $AAPL $DIS | What Netflix, Amazon, Apple And Disney Are Doing To Keep Users Hooked And Avoid Churn In 2024 The rate of new subscribers is falling for streaming companies across the sector. Many are approaching a new strategic approach to maintain growth in a hostile… https://t.co/GyUXYvRgEE
Amazon is already disrupting the streaming advertising market — here's how https://t.co/7bQ1jNjI0V by @allie_canal
Sources: Disney is lowering ad CPM rates for Disney+ in a bid to win overall commitments during the upfront market; rivals fret about matching Disney's rates (@bristei / Variety) https://t.co/dQEht3T738 https://t.co/9sPQOeDqlv
Article out earlier, but missed this $WBD scoop on ads "Warner Bros. Discovery, which has resisted the call to reduce CPMs significantly for its Max streaming service in tandem with Disney, is making less headway with buyers so far, according to executives familiar with market…
The streaming revolution promised to replace costly cable TV with affordable options. But having Netflix for Stranger Things, Max for HOD, and Hulu for The Bear quickly adds up. Here's how much the major platforms currently set you back. 📈🤦♀️ 🔗: https://t.co/2gEyTeCHHQ https://t.co/HDfTW6GUXW
$DIS Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Angry (EXCLUSIVE) https://t.co/uzjNgOov9u
Disney's Aggressive Bid for Streaming Ads Leaves Video Rivals Angry (EXCLUSIVE) https://t.co/fPVK4uWIoF
Pay-TV providers suffered record subscriber losses in Q1 2024 https://t.co/vEHOtUnwUq
MoffettNathanson: Q1 2024 was the worst quarter the pay-TV business has ever seen, losing 2.37M subscribers, down 6.9%, and even YouTube TV slightly shrank (@pkafka / Business Insider) https://t.co/y8nd3V5b2u https://t.co/5m6rjh2t6U
It’s boring to keep saying cable TV is collapsing but boy oh boy is cable TV collapsing. Pay TV - including digital substitutes like YouTube TV and Hulu Live - lost a record 2.37 million subscribers in Q1. That’s a drop of 6.9%.