Cable TV is experiencing a significant decline as pay TV, including digital services like YouTube TV and Hulu Live, lost a record 2.37 million subscribers in Q1, a 6.9% drop. Disney is aggressively pursuing streaming ads, lowering ad rates for Disney+ to secure commitments during the upfront market. Amazon is also disrupting the streaming advertising market, impacting companies like Netflix, Apple, and Amazon, who are strategizing to retain users amid a slowdown in new subscribers.
$NFLX $AMZN $AAPL $DIS | What Netflix, Amazon, Apple And Disney Are Doing To Keep Users Hooked And Avoid Churn In 2024 The rate of new subscribers is falling for streaming companies across the sector. Many are approaching a new strategic approach to maintain growth in a hostile… https://t.co/GyUXYvRgEE
Amazon is already disrupting the streaming advertising market — here's how https://t.co/7bQ1jNjI0V by @allie_canal
Sources: Disney is lowering ad CPM rates for Disney+ in a bid to win overall commitments during the upfront market; rivals fret about matching Disney's rates (@bristei / Variety) https://t.co/dQEht3T738 https://t.co/9sPQOeDqlv
Disney's Aggressive Bid for Streaming Ads Leaves Video Rivals Angry (EXCLUSIVE) https://t.co/fPVK4uWIoF
It’s boring to keep saying cable TV is collapsing but boy oh boy is cable TV collapsing. Pay TV - including digital substitutes like YouTube TV and Hulu Live - lost a record 2.37 million subscribers in Q1. That’s a drop of 6.9%.