Recent surveys and research have highlighted changing preferences in media consumption among different demographics, particularly Gen Z. A study shared by Tubi reveals that 74% of Gen Z and Millennials have a preference for original content over remakes and franchises, with 71% expressing interest in content from independent and smaller creators. Additionally, a poll exclusive to IndieWire found that 34% of U.S. adults prefer watching movies in theaters, indicating that a significant majority, two-thirds, opt for streaming services instead. This shift is further supported by insights suggesting that 51% of Gen Z believes social media influencers are pivotal in creating new trends, with brands that focus on creating content and activations resonating more effectively with this demographic.
2/3 of U.S. adults prefer watching movies on streaming rather than theaters, according to a new poll. (Source: https://t.co/Fwt9KLVO3K) https://t.co/8GJ6CeKeLP
“51 per cent of Gen Zs believe social media influencers create new trends”
“the brands winning with Gen Z are those creating content and activations”
According to a new poll exclusive to IndieWire, 34% of U.S. adults prefer to watch movies in theaters, which means a solid two-thirds would rather wait for them to be released on streaming. https://t.co/bB78Mucwa6
Sharing some fresh research and insights from @Tubi on what Gen Z is looking for in their streamers👇🏽 💡 74% of Gen Z and Millennials prefer originals to remakes and franchises. 📣 71% would like to see more content from independent and smaller creators. ⛽ Americans spend…