Recent reports from multiple sources have highlighted a significant issue with traffic from Elon Musk's social media platform, X (formerly known as Twitter), particularly during the Super Bowl 2024 weekend. A cybersecurity firm's analysis revealed that approximately 76% of the traffic directed from X to advertisers' websites was fake. This revelation has sparked concerns among advertisers and users about the integrity of the platform's traffic, with accusations of knowingly defrauding advertisers by allowing or encouraging bot activity. The issue of bot accounts and fake traffic is not new to social media but the scale reported during such a high-profile event as the Super Bowl raises questions about the platform's efforts to combat fraudulent activity and maintain trust with its advertising partners.
Elon Musk's X Boasted About Its Traffic During The Super Bowl — Except Most Of It May Have Been Fake https://t.co/L4s71oWtsf
76 percent of Super Bowl LVIII traffic from Twitter/X to cybersecurity firm’s client sites tagged as ‘fake’ https://t.co/8PwOV0Hhkx https://t.co/XWRol0PliE
76% of Super Bowl Traffic From Elon Musk's X to Advertisers Could Be Fake, Cybersecurity CEO Says: https://t.co/XlZnrth401
We know Elon Musk has flooded this platform with bots spamming posts with "link-in-bio" porn promotions, investment scams & Russian trolls etc. Turns out 75.85% of traffic from X to its advertising clients websites during the #SuperBowl2024 was fake https://t.co/XEYs1tAcAH
Study shows that 76% of traffic from X to advertisers’ sites was fake. https://t.co/93KhLQtaNs https://t.co/0A6g3bZuhp
Twitter and Elon Musk are knowingly defrauding their advertisers by allowing / encouraging tens of millions of bot accounts to take over the platform and smother actual free speech Advertisers are paying for fake bot impressions and clicks CRIMINAL https://t.co/4YoQyA36Fs
LOL! A cybersecurity firm says that more than *three-quarters* of the traffic from Twitter to advertisers' websites during the Super Bowl ... was fake. https://t.co/TDez2u7zfe
new: noticed an uptick in bots on X? you're not alone. new data provided to me by one cybersecurity firm found: ➡️ nearly 76% of traffic from X to its clients' sites was fake during Super Bowl weekend no other platform came close to that read more: https://t.co/F8RIYWcuZq