Tumblr has decided to discontinue its Post Plus subscription service, which was launched in 2021 to allow creators to charge users for accessing their content. The decision comes as part of the platform's downsizing and follows the removal of sub buttons from Kick's mobile app due to streamers not receiving their subscription money. The move reflects a setback in Tumblr's monetization strategies post-acquisition, with the ill-fated Post Plus being an unsuccessful feature.
Tumblr new monetization strategies post acquisition (as a case study); now one has already not worked (Post Plus, the feature that lets creators charge users a subscription to access their content.) https://t.co/ZDreMxIt0m
Kick removed sub buttons from its mobile app after some streamers reported not getting their subscription money https://t.co/fzBeeoXkwE
Tumblr+ kills Post+, its ill-fated subscription offering for creators: https://t.co/6bzJcN1uhP by TechCrunch #infosec #cybersecurity #technology #news
Tumblr+ kills Post+, its ill-fated subscription offering for creators https://t.co/i1G9BFQDih by @sarahpereztc
Tumblr plans to sunset Post+, launched in 2021 to let creators charge users a subscription to access content, in January 2024 (@emroth08 / The Verge) https://t.co/OlaEluzFyz 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/VWh2guAol0
Tumblr sheds Post Plus subscriptions as the platform downsizes https://t.co/xOY0X79n7M