The International Race of Champions (IROC) is set for a revival as NASCAR Hall of Fame crew chief @RayEvernham and former NASCAR Cup Team Owner and venture capitalist @KauffmanRob have teamed up to purchase the @IROCofficial brand and trademark. The newly formed joint venture, IROC Holdings LLC, aims to provide 'entertainment services in the nature of automobile racing and exhibitions,' as stated in a trademark filing. Evernham, who has a history with IROC having worked as a mechanic in the series during his younger days, and Kauffman, the former co-owner of Michael Waltrip Racing (MWR), are planning to organize a 2024 event featuring historic IROC race cars.
Announced yesterday: Ray Evernham and Rob Kauffman have started IROC Holdings LLC and acquired the rights to the IROC brand. LINK ⏬ https://t.co/Qy9qOZZkG4
#NASCAR Hall of Famer Ray Evernham and former team owner Rob Kauffman relaunch IROC brand. https://t.co/wUcUPVgVik
IROC Holdings LLC (IROC Holdings), a joint venture company created by #NASCAR Hall of Fame member Ray Evernham and former NASCAR Cup Team Owner and venture capitalist Rob Kauffman, announced the formation of the joint venture and the acquisition of the rights to the IROC brand.
Hall of Fame crew chief Ray Evernham, who worked as an IROC mechanic in his younger days, and former MWR co-owner Rob Kauffman have bought the IROC brand and hope to have an event in 2024 with historic IROC race cars.
Racing executives @RayEvernham and @kauffmanrob form joint venture, acquire iconic IROC brand. Give us a follow to be the first to know about future developments! https://t.co/aK6K46wDiC
IROC is coming back, as @RayEvernham and @KauffmanRob have bought the @IROCofficial brand and trademark in a bid to revive the iconic racing series. 🔲 The group plans to offer “entertainment services in the nature of automobile racing and exhibitions,” per a trademark filing. https://t.co/AB9U9VeICR