Hindustan Unilever has rebranded its health food drinks category, including popular brands like Horlicks and Boost, as 'functional nutritional drinks' (FND) and removed the 'health' label. This change comes amid regulatory shifts that affect how such products are categorized and marketed. The company emphasized that Horlicks contains less than a teaspoon of added sugar per serving and complies with FSSAI standards, as stated by HUL's Rohit Jawa.
#Health360Plus | Hindustan Unilever, which has multiple brands like Horlicks and Boost under it, has rebranded its 'health drinks' category. The company renamed its 'health food drinks' category as 'functional nutritional drinks' (FND) and dropped the 'health' label from… https://t.co/su7i5tFgz7
Horlicks, Boost Drop 'Health' Label Rebranded As 'Functional, Nutritional Drink' https://t.co/MPc4jWLhtS https://t.co/q2HfyuRUTs
Horlicks is not a 'health drink' any more. Here's what has happened https://t.co/b3850I9ySY
Hindustan Unilever drops the 'health' label from its brand Horlicks #horlicks #hindustanunilever https://t.co/b3850I913q
#Horlicks 'health' label dropped. Now it is a ‘functional nutritional drink’ https://t.co/JbX4DrBRGC https://t.co/GbTH7BhGe8
#HUL #withdraws '#health' label from #Horlicks, re-brands it as 'functional #nutritional drink' amid regulatory changes https://t.co/3mkrrWJnMk
#Q4WithETNOW | "Any serving of Horlicks has less than a teaspoon of added sugar; we're fully compliant on FSSAI standards," HUL's Rohit Jawa tells @vinnii_motiwala as the company reports its results @HUL_News #StockMarket #HindustanUnilever https://t.co/Y68P1Cb49a
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