Starbucks has announced its entry into the energy drink market, joining competitors like Dunkin and Dutch Bros. This move comes shortly after Panera Bread removed its Charged Lemonade energy drinks from its lobbies due to caffeine-related deaths. Despite legal risks, Starbucks is following Dunkin's lead, which launched its energy drink line in February. The introduction of these beverages is seen as a strategy to attract price-sensitive customers. This development could potentially impact the revenues of established energy drink brands such as Monster, Celsius, and Red Bull. Starbucks, long known for its premium brews, is diversifying its offerings to stay competitive.
#Panera got hit with a bunch of lawsuits for its Charged Lemonade, but tht didn't stop #DunkinDonuts' energy drink launch in Feb & I'm sure I'm missing other launches & now $SBUX is jumping in too... ...surely this takes a HUGE bite out of $MNST, $CELH & #RedBull US revenues? 🧐 https://t.co/i8KhVdvn5e
Starbucks, long known for premium brews, is pumping out more deals to woo price-sensitive customers https://t.co/oqS1Q9Vqkn https://t.co/oqS1Q9Vqkn
Right after @panerabread rips out energy drinks from their lobbies due to caffeine intake deaths - $SBUX & @dunkindonuts rolls out a line of their own. While @cosmcs does have an energy shot, $mcd has refused to let us dabble into this category citing risks to litigation (we… https://t.co/Ye42IkxTKX
Starbucks jumps on the energy drink bandwagon https://t.co/hj3vkhUNmU
The coffee chain is joining competitors like Dunkin and Dutch Bros. in offering the beverage that's been all the rage. https://t.co/oMsaBTjJFq