YouTube is surpassing traditional TV networks like NBCUniversal and Paramount in viewership, according to the CEO's statements during the YouTube Upfront event. The platform is introducing ad takeovers for the top 1% of creators, marking a shift in the TV landscape.
YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market. https://t.co/ycOlIBTo0d
YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of Creators https://t.co/4oMQOxzHAI
YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of Creators https://t.co/wy5Fdnu93D via @variety
More people watch YouTube than NBCUniversal or Paramount as the internet keeps crushing traditional TV. https://t.co/MFZaUgqHnu
Good article in the @WSJ today about @YouTube taking up a greater share of #streaming views from others. I don't think many realize that YouTube ad revs now rival Netflix revs with ~10% of TV viewing going to YT. $WBD $CMCSA $DIS $GOOGL $PARA $NFLX https://t.co/d4WVbTYeXC https://t.co/RFZX9zKlkE