Target has decided to only sell its LGBT-themed merchandise online and in select stores for Pride Month this June, following backlash and sales impact from last year's campaign. This change comes after conservative criticism and disappointment from LGBTQ+ leaders and insiders.
Sell in May Unless it’s gay
Target cutting back on Pride Month merchandise following backlash https://t.co/mTdZ9GGdMH
Target's Pride looks a lot different after last year's backlash — and some LGBTQ+ insiders are disappointed https://t.co/v2ANK3YRsd
🇺🇸 LGBT leaders disappointed by Target's Pride pullback https://t.co/lqcuGRJLpK
It was sell NEXT May and go away, not this May, bozo
Sell in may and you are gay
The problem with "Sell in May" is that seasonality in May isn't bad. 75% of the time markets close higher by an average of 0.2%. The riskiest month is September, where markets are only up 55% of the time and have an average return of -0.7%. But nothing rhymes with it. https://t.co/eFP8TnjYOU https://t.co/SfnUswmZhG
The media’s version of how Target will be handling pride month vs. what Target is telling their employees and customers. https://t.co/aH4Elm60zy
Target's 2024 Pride Month plans look a lot different this year https://t.co/U1N9tstVfC
Buy in May for some pay
Target says it will no longer sell its 2024 Pride Month collection in all of its stores following last year’s conservative backlash over its LGBTQ+-themed merchandise. https://t.co/dnYxFoeGWl
#Target has announced that its LGBT-themed merchandise will only be sold online and at select stores this June, a decision made after last year’s Pride Month marketing campaign divided customers and dragged down sales. https://t.co/wxAoSqzO27