Major brands have significantly scaled back their Pride Month campaigns in 2024. This marks a notable shift from previous years, especially since the legalization of marriage equality in the U.S. in 2015, which had seen corporations actively participating in Pride celebrations. The quieter public-facing campaigns from some of the world's largest brands this year, as reported by CBSNews, raise questions about the changing dynamics of corporate involvement in LGBTQ+ advocacy.
Corporations have cashed in on the Pride celebrations since the U.S. legalized marriage equality in 2015. But this year, public-facing Pride campaigns at some of the world's largest brands were quieter than usual. https://t.co/xuBZHX8Ojz
Major brands scaled back Pride Month campaigns in 2024. Here's why that matters. https://t.co/k5UIcCnZHX via @CBSNews
Corporations have cashed in on the festivities, especially since the U.S. legalized marriage equality in 2015. But this year, public-facing Pride campaigns at some of the world's largest brands were quieter than usual. https://t.co/U7G6O9lXm8
Corporations have cashed in on Pride Month festivities, especially since the U.S. legalized marriage equality in 2015. But this year, public-facing Pride campaigns at some of the world's largest brands were quieter than usual. https://t.co/nexWBNLKt0
Major brands scaled back Pride Month campaigns in 2024. Here's why that matters. https://t.co/QUanSWFudd
Companies may have bailed on Pride this year, but the rainbow merch was never the point https://t.co/haTu1mTKlK