Major retailers like Target have adopted a more cautious approach for Pride Month, with subdued marketing efforts compared to previous years. Analysts note a shift in tone following backlash over Pride items last year, impacting sales. LGBTQ+ advocates see both positive and negative aspects to the toned-down marketing strategies.
Some retailers and brands "play it safe" with a more subdued Pride Month amid election year. https://t.co/wDAY0Os437
🇺🇸 A year after marketing turmoil, a more subdued Pride Month https://t.co/3gepkGALwo
Marketing around #PrideMonth is noticeably subdued compared to last year, when protests marred many celebrations, including the campaigns at brands and retailers. Quietest of all is #Target, saying it stands behind the LGBTQ+ community in other ways. https://t.co/pKpP97jJ37
Analysts and advocates say the marketing around Pride Month is toned down compared to previous years, and at some chains, there’s no trace of Pride at all. https://t.co/sam3RHOrao
🇺🇸 Stores are more subdued in observing Pride Month. Some LGBTQ+ people see a silver lining in that https://t.co/bObX8wv2jD
With Pride Month in full gear, U.S. shoppers can find the usual merchandise many stores stock for the June celebration of LGBTQ+ culture and rights. But analysts and advocates say the marketing is toned down compared to previous years. https://t.co/NeDjFWdlnR
Analysts and advocates say the marketing for Pride Month is toned down compared to previous years, and at some chains, there's no trace of Pride at all. https://t.co/Gt4uQx2i6g
With Pride Month in full gear, U.S. shoppers can find the usual merchandise many stores stock for the June celebration of LGBTQ+ culture and rights. But analysts and advocates say the marketing is toned down compared to previous years, and at some... https://t.co/vWDwcmoTll
The retailer has struggled to find even footing on LGBTQ+ issues after conservative backlash about some Pride items last year contributed to its dipping sales. https://t.co/OH6qbmbmKi
Stores are more subdued in observing Pride Month. Some LGBTQ+ people see a silver lining in that https://t.co/5hRQnKR0C8 https://t.co/utKNoYg4Jt
Thank you @MollyMcPherson for featuring me in this @Forbes article on how brands can show support for Pride: https://t.co/RcKQLC8tNp
Target goes cautious for Pride Month, and the backlash seems to have eased https://t.co/rNnAZEu0NP via @BW
Target goes cautious for Pride Month, and the backlash seems to have eased https://t.co/Dgz0MSWwlV
Why Authenticity Matters More Than Pride Flags For LGBTQ+ Marketing https://t.co/2x66e11spQ
Why Pride Marketing Isn’t All Rainbows https://t.co/hdlJ1UgtWd