Stores are observing Pride Month with subdued marketing efforts, a contrast to previous years when LGBTQ+ merchandise was more prominent. Analysts note a toned-down approach, with some chains not featuring Pride items at all, following backlash and sales decline.
With Pride Month in full gear, U.S. shoppers can find the usual merchandise many stores stock for the June celebration of LGBTQ+ culture and rights. But analysts and advocates say the marketing is toned down compared to previous years. https://t.co/NeDjFWdlnR
Analysts and advocates say the marketing for Pride Month is toned down compared to previous years, and at some chains, there's no trace of Pride at all. https://t.co/Gt4uQx2i6g
With Pride Month in full gear, U.S. shoppers can find the usual merchandise many stores stock for the June celebration of LGBTQ+ culture and rights. But analysts and advocates say the marketing is toned down compared to previous years, and at some... https://t.co/vWDwcmoTll
The retailer has struggled to find even footing on LGBTQ+ issues after conservative backlash about some Pride items last year contributed to its dipping sales. https://t.co/OH6qbmbmKi
Stores are more subdued in observing Pride Month. Some LGBTQ+ people see a silver lining in that https://t.co/5hRQnKR0C8 https://t.co/utKNoYg4Jt
Why Pride Marketing Isn’t All Rainbows https://t.co/U8QY7FUByg