Starbucks has announced a significant shift in its digital and executive strategy, discontinuing its NFT program, Starbucks Odyssey, to prepare for future endeavors. The company is transitioning from the Odyssey Marketplace to the Nifty Marketplace. This move comes as part of a broader trend among big brands like Starbucks and Nike to wind down their NFT/Web3 verticals, a decision that has likely been in the making for a year. In addition to these digital strategy changes, Starbucks ($SBUX) revealed a new global leadership structure. Sara Trilling will continue as Executive Vice President and President of North America, while Brady Brewer will become the CEO of Starbucks International, and Michael Conway will assume a newly created role of CEO for North America. These changes are part of Starbucks' aggressive expansion efforts and aim to accelerate the company's reinvention and elevate its brand.
Starbucks announced changes to its regional executive structure as part of its aggressive expansion efforts https://t.co/1PyGeOehHg
Starbucks announced changes to its regional executive structure as part of its aggressive expansion efforts https://t.co/j88wiWAimD
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⚠️ STARBUCKS NAMES EXECUTIVES FOR NEWLY CREATED GLOBAL LEADERSHIPS ROLES Full Story → https://t.co/wW7pi5nMLw Starbucks announced a new global leadership structure on Monday, appointing Michael Conway as CEO of the North America region and Brady Brewer as the CEO of Starbucks… https://t.co/f7vrtFSCg7
$SBUX: Interesting - announces new global leadership structure to accelerate company reinvention and elevate the brand. https://t.co/HCBFkLGhIK
$SBUX | Starbucks Says Sara Trilling Will Remain Executive Vice President And President, North America - Brady Brewer Will Assume Role Of CEO, Starbucks International - Michael Conway Will Take On A Newly Created Role Of CEO, North America
Big brands like Starbucks and Nike winding down NFT/Web3 verticals has probably been in the works for a calendar year. They probably capitulated at or near the bottom; it just took until now for the info to start coming out. Meetings, approvals, etc
Starbucks Announces Transition from Odyssey Marketplace to Nifty Marketplace https://t.co/4cJwUWg6bV
Starbucks Discontinues #NFT Program to ‘Prepare for What Comes Next' #starbucks #starbucksodyssey https://t.co/4cJwUWg6bV