In recent developments, RIC TV has seen a significant increase in its digital footprint over the past 7 months, with more than 30 million extra views across its channels, a 100-fold increase in views, and over 146,000 new subscribers. This growth highlights a broader trend in media consumption, where short videos are becoming a preferred news source. Meanwhile, Super Bowl Sunday broke viewing time records, despite overall TV use experiencing a decline in February. Updated streaming data from Nielsen's The Gauge shows solid performance from YouTube and the FAST services, particularly Tubi, which now holds approximately 1.7% of the streaming market. YouTube, recognized as the leading streaming service, has increased its share of total watch time on TVs by 15% year-over-year. This surge in streaming activity contributed to streaming reaching a six-month high in February.
Streaming hit a 6-month high in February https://t.co/53K99AzPqx
Per Nielsen, The Gauge, Total TV & Streaming Snapshot February 2024. https://t.co/4q1nO0LWkb
Youtube (#1 streaming service) growing share of total watch time on TVs by 15% YoY according to new Nielsen Feb numbers. Solid growth on Tubi as well. $goog https://t.co/aOiUxdoEOi
Updated U.S. streaming share data (from Nielsen's The Gauge) Solid results from YT and the FAST services, particularly Tubi (~1.7%) https://t.co/IigHvK5BTS
Super Bowl Sunday Sets Viewing Time Record, But TV Use Falls in February https://t.co/U0C7Q3Byey
More people watch news through short videos. RIC TV knows it all too well. In the past 7 months, RIC TV gained: ā¤ More than 30M extra views across multiple channels ā¤ A 100x increase in views ā¤ More than 146k new subscribers ...all by ššššššš šššššā¦ https://t.co/qUb4wKpfvB