Microsoft's search engine Bing has gained popularity in China, operating since 2009 and adhering to the country's stringent censorship laws, known as the Great Firewall. This compliance involves censoring information on sensitive topics such as human rights, democracy, and climate change to align with the demands of China's authoritarian government. Despite the ethical implications, this strategy has contributed to the strength of Microsoft's business in China, where it made up 1.8% of its sales in 2020. The company's approach contrasts with Google, which withdrew from the Chinese market years prior over censorship concerns.
Microsoft is case study in weathering EU techlash - https://t.co/OuprZbBWtB - @rebeccawire https://t.co/1vRR2p3hIH
Microsoft’s China business is going strong years after Google fled, but success has meant maintaining Beijing’s great firewall https://t.co/eB90WGHTr9 via @BW
How Microsoft has run a local version of Bing in China since 2009, helping Beijing maintain its Great Firewall; China was just 1.8% of Microsoft's sales in 2020 (@rj_gallagher / Bloomberg) https://t.co/72HMDFppPG 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/EqUxaqdfHm
New: Inside Microsoft's Bing search engine in China, which is censoring information on human rights, democracy, climate change & much more to satisfy China's authoritarian government: https://t.co/jmHL80SwYX
Microsoft’s China business is going strong years after Google fled, but success has meant maintaining Beijing’s great firewall https://t.co/DPPpbEI8U0
Microsoft’s search engine Bing is becoming more popular in China, but success has meant complying with Beijing’s Great Firewall. Listen to the Big Take podcast. https://t.co/GOW7T2ix4i