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Tim Cook, CEO of Apple, made a surprise visit to China where he interacted with gamers at an Apple store and attended an e-sports tournament. This visit highlights the significance of the Chinese market for Apple, especially as the company faces competition and censorship issues. Cook also met with the China commerce minister to discuss disappointing sales of the iPhone 15. Meanwhile, Apple has increased the price of the iPad 10th Gen WiFi + Cellular by 36% in China. These developments underscore the challenges Apple is currently navigating in its most important non-U.S. market.
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Tim Cook meets with China commerce minister amid reports of disappointing iPhone 15 sales https://t.co/1gkxR7QHfa by @ChanceHMiller
Apple CEO Tim Cook cheered on gamers at an event during a surprise visit to China, underscoring the market’s importance to the iPhone giant at a time when it faces mounting challenges. https://t.co/Okhr3deTCo
Apple hikes iPad 10th Gen WiFi + Cellular price in China by 36% #Apple #iPad https://t.co/Wh9vQMnAmC https://t.co/wXsT1e5brp
Tim Cook crashes a Chinese e-sports tournament as Apple faces competition and censorship in its most important non-U.S. market https://t.co/DttsUEGk7O
Tim Cook surprises gamers at Apple's Taikoo Li store in China https://t.co/FgQpro1vkC #Apple