The Conservative Party in the UK is targeting a specific voter demographic known as 'Whitby Woman' with policy pledges like National Service and a quadruple lock. Waitrose is the only major supermarket with a majority of Tory customers, while other supermarkets have seen a swing towards Labour. The Conservatives aim to win over 'Waitrose woman' and maintain their position in government.
Waitrose for Tories, Lidl for lefties? What your supermarket says about your politics https://t.co/FGKNa1qr2Q
'Waitrose woman' was one of the voter demographics identified by the Conservatives in 2022 as one they needed to win over to stay in No 10...but shoppers at every other supermarket have swung to Labour https://t.co/uNBxICbVhv
Only one UK supermarket has majority Tory customers as five rivals swing to Labour https://t.co/BqzJ7xlNsl
Waitrose only major supermarket with majority Tory customers, polls show https://t.co/weuUw1WkSf
🧵Who are the first big policy pledges from the Tories, National Service & quadruple lock, for? Rather than typical Con to Lab swing voters, they seem to be aimed at a different type of voter who will be critical in mitigating the scale of any Tory defeat we call 'Whitby Woman' https://t.co/uqgBToXS7Q