YouTube has announced a new approach to advertising that will make it harder for ad-blockers to function. The platform is testing server-side ad injection directly into the video stream, which aims to bypass traditional ad-blocking methods. This move is part of YouTube's ongoing efforts to ensure that ads are seen by viewers, which is crucial for the platform's revenue model.
YouTube embeds ads into videos to beat ad blockers via @TheMarketingAnu https://t.co/L1RIJvbQkF https://t.co/Xmu9zfAQBK
YouTube is making it even harder to block ads https://t.co/eDsm5FcQMf
AI analysis of 8,000 top YouTube Ads reveals key trends for brands via @TheMarketingAnu https://t.co/7I5ytGrX82 https://t.co/AbQ5gINAmN
YouTube tests harder-to-block server-side ad injection in videos https://t.co/SK4uH8p2xr
JUST IN: YouTube to place ads directly into the video stream so Ad-blockers won’t work anymore. 👎👎👎 https://t.co/Yb1tue9Zt4