Lensrentals has acquired BorrowLenses, marking the end of a decade-long rivalry and reducing competition in the camera- and lens-rental space. The acquisition follows the Nikon / RED merger, indicating consolidation in the industry.
Nikon is a gigantic company great at making lenses so it makes sense to buy a relatively tiny company thatβs better at making the actual cameras. BorrowLenses probably started losing customers en masse from their constant lying about things being broken and needed a way out. https://t.co/HpGvsWAksG
Lensrentals has acquired BorrowLenses from Shutterfly. https://t.co/y7wIVYJ0Vb
Lensrentals acquires BorrowLenses: https://t.co/eW0O3MQiaM by TechCrunch #infosec #cybersecurity #technology #news
SCOOP: Lensrentals aquires Borrowlenses, ending a decade-long rivalry and significantly reducing the competition in the camera- and lens-rental space. Brand new on @TechCrunch: https://t.co/T7uXLjRmEV
In the world of cameras, mobile is without an area of growth. I think this is driving consolidation in the remainder of the industry. Evidence of this is in the Nikon / RED merger announced today. https://t.co/XRTWc75Cbt