Fujifilm, a Japanese company that once struggled to sell cameras, has seen a resurgence in demand for its retro-themed X100 digital cameras. This turnaround is largely attributed to the TikTok crowd, which has embraced the nostalgic appeal of the X100 series. Fujifilm had previously pivoted away from its legacy camera business to focus on healthcare. However, the renewed interest in its X100 cameras has significantly boosted its bottom line. Additionally, Fujifilm has released a free firmware update that adds its newest film simulation, Reala Ace, to four X Series cameras. A comprehensive review of every Fujifilm X100 camera ever made highlights the enduring popularity of the line.
Fujifilm once struggled to sell cameras. Now, it can’t keep up with demand https://t.co/Fb98RD7cUq
For years, Japan's Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are a now a roaring success, boosting its bottom line. https://t.co/ZwYmCsviyE
For years, Fujifilm pivoted away from its legacy camera business to focus on health care. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring success. https://t.co/ehJOL8L5hs
For years, Japan's Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring success, boosting its bottom line https://t.co/R5aVJcZXBC
For years, Japan's Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring success, boosting its bottom line. More here: https://t.co/yAPViBajTi
Fujifilm once struggled to sell cameras. Now, it can't keep up with demand https://t.co/Igb2B2R4Aj https://t.co/mAgFnte7V6
Fujifilm has released a free firmware update that adds its newest film simulation, Reala Ace, to four X Series cameras. https://t.co/G7hpy3M47G
The X100 is a beloved camera line, but how well has it aged? We review every single Fujifilm X100 camera ever made. https://t.co/tG2gYr0Jpa