Leica has introduced a new iPhone camera app called LUX, which allows users to mimic the look and feel of its classic cameras and lenses for free. The app includes Leica Looks, detailed bokeh simulations of some legendary Leica lenses, and various color profiles. This move appears to be Leica's response to the growing popularity of Fujifilm's film simulation features. Additionally, Leica has acquired Fjorden, an app developer and iPhone camera grip case maker, to further enhance its offerings in the mobile photography market.
Leica's new #iOS app transforms your #iPhone into one of its cameras for free https://t.co/GOpmTijAtT
Still want that Fujifilm X100VI look on iPhone? Leica just released a brand-new app you need to try https://t.co/so7LjQBi6F
If you’ve always coveted a #Leica camera but don’t have the absurd amount of money required to buy one, then check out the new #LeicaLUX app instead. https://t.co/eJKaAZhoOu
Leica has acquired Fjorden, an app developer and iPhone camera grip case maker. https://t.co/fnyc5McXap
Leica has introduced LUX, a new iPhone camera app that includes Leica Looks and detailed bokeh simulations of some legendary Leica lenses. https://t.co/uTv2ExrLwP
Leica’s new app lets your iPhone mimic its cameras and classic lenses: Screenshots from the Leica Lux camera app. | Images: Leica Leica wants in on Fujifilm’s film simulation hype, so it’s bringing its own color profiles to iPhone users by… https://t.co/BKwUTZOlo9 #ai #ainews
Leica’s new app lets your iPhone mimic its cameras and classic lenses https://t.co/6FR0FtteAN