Google has initiated a significant change to its Chrome browser by starting to disable third-party cookies for a small percentage of users, signaling the beginning of a broader phase-out plan. On January 4, 2024, Google began the process by disabling cookies for 1% of Chrome users, which equates to roughly 30 million people. This move is part of Google's commitment to enhance consumer privacy and is expected to impact the $600 billion advertising industry. Despite the phased approach, there is concern that the market is not fully prepared for the shift away from cookies. By the end of the year, Google aims to eliminate cookies for all Chrome users. The transition has been met with mixed reactions, as some believe it may cause more friction for users, while others see it as a positive step towards better privacy controls. The information-stealing malware exploits an undocumented Google OAuth endpoint, MultiLogin, to regenerate Google cookies, allowing for session persistence and cookie generation, maintaining access even after a password reset. There is also a push for Google to add Global Privacy Control to Chrome.
Here are nine questions to consider as Google starts its move away from third-party cookies. https://t.co/YKaGoNtqSk
Google just killed cookies for a fraction of users, but you can kill yours right now https://t.co/mafnwoyzBu
In a move that will eventually reshape the online advertising ecosystem, Google’s Chrome browser has begun restricting the use of third-party cookies by default. https://t.co/b60TWxh33u
After years of delays, Google has finally begun to phase out #ThirdPartyCookies from Chrome. Here's what that means for your #marketing strategy ⬇️ via @TechTargetNews https://t.co/Gj2YUIrcAv
Google Chrome has begun phasing out third-party cookie to one percent of its users, as Google moves to transform the way organisations can track online users. Full story 👇 https://t.co/VZmMCxrroT #Tech | #News | #Cookies
Google has turned off cookies for MILLIONS of people - how to tell if you're one of them https://t.co/XFs3mgBMk6 https://t.co/nVJsJeN3R4
🚨 Google's Tracking Protection feature to restrict third-party cookies is starting to roll out today. The feature limits websites from using third-party cookies to track your browsing. It's rolling out to a random 1% of users from today. https://t.co/egAGUUZkoO
Google has started disabling third-party cookies for Chrome users https://t.co/iDmLJToAou https://t.co/QKkY8xtyMs
Chrome killed cookies for just one percent of users https://t.co/mLwN8NbmBC https://t.co/YI91HFoqnE
"As of this morning, the Chrome web browser disabled cookies for 1% of its users, about 30 million people. By the end of the year, cookies will be gone in Chrome forever—sort of." https://t.co/LGJ7eua5op
LISTEN NOW: Google is starting to disable cookies — one of the most effective but infamous ad tracking devices — for its Chrome browser today. Listen and follow the @CNBCTechCheck podcast here: https://t.co/GkIlXbKLTT https://t.co/OOHjN4mSXh
Google Chrome's Cookie Crackdown: Tracking Protection Begins Soon https://t.co/mTKHZKt2Ug
Inside Google's rocky path towards killing off the web cookie https://t.co/PTj7ed5Q4J
Google says its plan to eliminate cookies for all Chrome users by the end of the year is a bid to improve consumer privacy. @dee_bosa spoke to @IABTechLab's @anthonykatsur on why the move might actually cause even more friction for users. https://t.co/EnqgxyUwty
Google's mission to kill third-party cookies in Chrome starts today https://t.co/MVustG3Ym0
Google Chrome's Cookie Crackdown: Tracking Protection for You Begins Soon - CNET https://t.co/3SOWJtrY98
Google plans to "kill" cookies.. Advertisers still aren’t ready. https://t.co/5sYNTnFe5K
TODAY - Google's Chrome web browser disabled cookies for 1% of its users. That's about 30 million people. By the end of the year, cookies will be gone in Chrome. Impacting the $600 billion ad world 😳 https://t.co/9xXMQYeMZV
Google is turning off third-party cookies for just 1% of Chrome users today. If you're not part of that 1%, you can block third-party cookies right now by downloading Brave. Our browser blocks trackers and ads for ALL users by default. https://t.co/goYyjW1qAw
Google has started phasing out third-party cookies via @nicola_agius https://t.co/5PXGSNAT4M
Google $GOOGL is going forward with sweeping changes to how companies track users online Google is starting a limited test today that will restrict cookies for 1% of Chrome browser users with plans to eliminate cookies for all Chrome users by the end of the year - WSJ
Google Chrome allows end to data tracking cookies https://t.co/XSKF8KAkj9
As Google restricts third-party cookies for 1% of Chrome users, marketers, adtech companies, and publishers say Google has not done enough to prepare the market (Wall Street Journal) https://t.co/SdxfvkITt9 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/wyBTCoSUSH
After four years of missteps and adjustments, it's actually happening. Google is starting to phase out third-party cookies from Chrome. https://t.co/Hpu7X9f6Bt
By year end $GOOG intends to eliminate cookies for all chrome users
$GOOGL (+0.3% pre) Google Is Finally Killing Cookies. Advertisers Still Aren’t Ready. - WSJ https://t.co/HNSritXi5n
Google Just Disabled Cookies for 30 Million Chrome Users. Here’s How to Tell If You’re One of Them. https://t.co/JhTNTnXmLb https://t.co/6ZfOlXmfRM
Google to start third-party cookie cull for 30 million Chrome users https://t.co/iedZkQRx1M
An estimated 30 million #GoogleChrome users will have third-party cookies disabled tomorrow. What to know: https://t.co/lNvmhWJ0uQ
Google’s Chrome remains only browser without tracking prevention (currently settling lawsuit for allegations of syncing data from incognito). Public should be demanding G adds the Global Privacy Control (@globalprivctrl) to Chrome. A way to do it here. https://t.co/wq4GTFtZAg
🍪 Google is finally deprecating cookies. 🍪 After twice delaying the inevitable, Google will begin phasing out third-party cookies. Beginning Jan. 4, 1% of Chrome users' third-party cookies will be deprecated to allow for testing in preparation for complete roll-out. https://t.co/qP7pkbhswd
Sites will no longer have access to third-party cookies for 1% of Chrome users Jan. 4. Here's everything we know about the phase-out. 🍪 https://t.co/tn4I9ICArW
🔒 ALERT: Information-stealing malware exploits an undocumented #Google OAuth endpoint, MultiLogin, to hijack user sessions. This allows for session persistence and cookie generation, maintaining access even after a password reset. Read: https://t.co/b19m7WkqxI #cybersecurity
This sneaky malware lets hackers access Google accounts without a password — here's how https://t.co/Z6ZpaxOryh https://t.co/RO9TFF02iI
[Update: Google responds] New malware restores cookies to break into your Google Account https://t.co/k6q81hYX5G
Google Password Resets Not Enough To Stop These Info-Stealing Malware Strains https://t.co/Jpo9rlLZ4b
Google password resets not enough to stop these info-stealing malware strains https://t.co/456jsyFggX
Malware exploits undocumented Google OAuth endpoint to regenerate Google cookies: https://t.co/H2PZcGiyuj by Security Affairs #infosec #cybersecurity #technology #news
New malware restores cookies to break into your Google Account https://t.co/TudUhEptFU
New malware restores cookies to break into your Google Account https://t.co/TudUhEoVQm by @technacity