Marketers are focusing on first-party data as Google plans to sunset third-party cookies in Chrome. Advertisers are adapting to a cookieless world, anticipating shifts in advertising dollars. Signal loss prompts increased reliance on first-party data.
As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it as signal loss continues to mount. https://t.co/3eLxh2rPm8
"Right now, I spend a lot of time understanding where advertising technology is going over the next several years, because third-party cookies are finally going away for good in 2024. The wallet share of where advertising dollars are going will slowly shift outside of search and… https://t.co/pHpcacI6Ir
Five Ad Tech Industry Trends For 2024 And Why They’re Important https://t.co/QTDjQv4Egd
Digital advertisers still looking for recipe to thrive in cookieless world https://t.co/zlvK73jKmb
As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. https://t.co/yb7qzB34iZ