Google has announced another postponement in its plan to phase out third-party cookies in its Chrome browser, now pushing the deadline to early 2025. This marks the third delay, primarily due to ongoing regulatory scrutiny and challenges in reconciling feedback from various stakeholders including the industry, regulators, and developers. The company initially aimed to eliminate these cookies, which are crucial for targeted advertising, by the end of 2024. However, concerns from businesses and regulatory bodies have forced Google to extend the timeline. This delay is also notably linked to significant antitrust trials involving Google's advertising technology, specifically the US v Google and Texas v Google trials, scheduled for later this year and early 2025.
Google's controversial move to kill the web cookie just got delayed until 2025 https://t.co/pKmnZ3PFJS
Google delays third-party cookie death again: Now scheduled for 2025 https://t.co/btNHa94oA3
The Privacy Sandbox shared an update on third-party cookie depreciation on Chrome, noting that it will not be completed during the second half of Q4. https://t.co/tHzHWIq2CN
It happened again. Google has announced another delay to its planned removal of third-party cookies from Chrome. Third-party cookies, mainly used to track users across the web for targeted advertising, won't be fully phased out until 2025 at the earliest. https://t.co/d6UjjwSmHg
Google has delayed killing third-party cookies from Chrome (again) https://t.co/QLc8RYfpVj
Google cools on cookie phase-out while regulators chew on plans https://t.co/mujKWTkYDV
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. https://t.co/xnEJKJWKnk
Google delays third-party cookie phase-out to 2025 (maybe) via @MrDannyGoodwin https://t.co/pf20Hw9HwR https://t.co/QC2xwORYVi
Google has once again postponed its plans to ban third-party cookies in its Chrome browser, as it faces concerns from both businesses and regulators. https://t.co/HFACxawu5Q
$GOOGL (-0.2% pre) Google Delays Cookie Phase-Out Following Regulatory Pushback - WSJ https://t.co/AnyiCWaF1M
Chrome’s deprecation of third-party cookies delayed again https://t.co/hDmR9w5xGU by @technacity
#Google’s plan to phase out third-party cookies in its Chrome offering is being pushed back to early 2025 as opposed to ending in the fourth quarter of this year, said the company in a blog post. https://t.co/6id964aSaW
Google delays third-party cookies ban for a third time https://t.co/HFACxawu5Q
Google is delaying the end of third-party cookies in its Chrome browser. Reason: regulatory scrutiny. "ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers". This was likely, and so expected. https://t.co/Wtryfn3Y08 https://t.co/O1U8mq6JRB
If you wrote a news report on Google’s delay in turning off third party tracking cookies but did not mention US v Google adtech antitrust trial this Sept or Texas v Google adtech antitrust trial in q1 2025, please see your editor immediately.
If you believe that WSJ’s news report tonight that Google has delayed its deprecation of cookies for the fourth time is entirely unrelated to the discovery and depositions on its plans in federal court over the next few weeks, I have a bridge to sell you. https://t.co/OVKxXZrO14
Google $GOOGL said today it would no longer be able to eliminate third-party cookies on its original end of 2024 timeline, citing “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers” - WSJ
Google will miss its end-of-year target for eliminating cookies and changing the way ads are delivered in Chrome, a setback in its efforts to improve consumer privacy https://t.co/qISdPJDe0v
Google delayed its plan to phase out cookies, software that lets marketers track users, in its Chrome browser this year https://t.co/etp2tUVgh5
Google says it won't complete cookie deprecation in Chrome before the end of the year, as previously planned. https://t.co/YUFzQBhfWt
Google delayed cookie deprecation. Again. https://t.co/B307APITAZ
It's almost as if Google has no idea what to do in a post-cookie world. #MediaRevenue https://t.co/KeNBbWymjH
For the third time, Google delays the deprecation of third-party cookies in Chrome, pushing back its plans to early 2025 amid regulatory scrutiny (@seb_joseph / Digiday) https://t.co/h4LtVlVRXZ 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/fNn76xX8tH
I kind of feel like the whole ‘delay of the death of the cookie’ is a non story when Safari and other browsers have already killed them, and consumer privacy laws will finish them off whatever Google does or doesn’t decide to do… https://t.co/QqJBL654x6
#Breaking: Google delays third-party cookie demise yet again For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies. https://t.co/MOUJCrtuz2