Google's decision to delay the removal of third-party cookies from its Chrome browser has been met with mixed reactions. The move allows more time for marketers to adjust to the upcoming changes, with some focusing on developing first-party data strategies. Despite the delay, concerns remain about the effectiveness of Google's alternative tracking methods and the readiness of marketers for the impending cookie deprecation.
Some publishers plan to keep testing Google's Privacy Sandbox but won't allocate further resources to it, as Google delays cookie deprecation from Chrome again (@kayleighjbarber / Digiday) https://t.co/SlR5sqEV9o https://t.co/UAxULJbxfY
Google’s announcement last week that it was delaying the removal of third-party cookies from its Chrome browser – again – came as a shock to few, if any, publishers. https://t.co/Wvo1rm3w6A
🔥 Hot take from our Founder & CEO @larrykim on the Chrome cookie delay. Do you think Google will ever really get to 100% deprecation? https://t.co/AwfnIO3e5c https://t.co/W6BW8nmHPg
Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice, especially with the recent hiccup in its grand scheme. https://t.co/YYUgc7SeG3
WOW! Only 30% of marketers feel prepared for third-party cookie deprecation 🤨 According to Google, the time to get prepared is now and the key lies in these 3 things: 🤖 AI investment 🎯 Refined targeting ⚖️ Measurement and ad delivery strategies https://t.co/vrIyANugB7 https://t.co/PtRnYzkAp7
Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist. More in this Digiday+ Media Briefing. https://t.co/ilMsb9Fg0T
Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. https://t.co/bl6qbEEINj
What does Google’s cookie delay mean for marketers? 🍪 It means you still have time to create a first-party data strategy! Stop worrying about if or when Google decides to make a change. Take data into your own hands! https://t.co/hz2iSnNjlM https://t.co/lnH0SHZInX
In case it slipped under your radar — the Competition and Markets Authority (CMA) dropped its latest opinions Friday afternoon on the merits and pitfalls of Google’s efforts to replace third-party cookies with its own alternatives in its Privacy Sandbox. https://t.co/CqQtShXXbP
Google’s decision to delay the third-party cookie crumble once again was no surprise to marketers. As detailed in this Digiday+ Marketing Briefing, doing so again allows more time to potentially minimize the impact on advertisers. https://t.co/bl6qbEEINj
Many browsers are now blocking third-party cookies by default. This means that advertisers will no longer be able to track users across different websites. This has led to the development of cookieless tracking methods: https://t.co/3cZubi3t3v