Streaming apps are embracing the strategy of bundling content to address customer dissatisfaction. This move mirrors the days of cable TV, as streaming companies collaborate to offer bundled content. Analysts suggest that streaming video no longer poses an existential threat to traditional TV, with advertising increasingly infiltrating the TV space. TV bundles are making a resurgence in the streaming era, with companies like Roku aiming to control their streaming destiny by producing their own TVs while maintaining partnerships. Disney+ has launched a Hulu Hub to enhance its in-house bundle, and the one-app experience for Disney Plus and Hulu is being introduced in beta.
Disney Plus and Hulu’s one-app experience is launching in beta https://t.co/j3JjwShITi
Disney+ Launches Hulu Hub In Bid to Boost In-House Bundle https://t.co/hwb9MeLkmu
By making its own TVs while placating partners, Roku hopes to control its streaming destiny. https://t.co/m77ruAU3Vy
The TV bundle is poised to make a big comeback in the streaming era https://t.co/YEYWPjswCU
TV bundles make a comeback in the streaming age https://t.co/FN1OQHKUkf
Streaming Video No Longer an Existential Threat to Linear or Pay-TV, Says Omdia Analyst: 'Perversely, Advertising Keeps Creeping Into TV' https://t.co/FQUHuZMJDO
What's old is new again as streaming companies team up to offer content bundles like the days of cable. https://t.co/XLrL1jpRMt
Streaming apps are trying to bundle their way out of customer disenchantment https://t.co/qWSf3sqhjh