Comcast has agreed to discontinue the use of the term '10G' in branding its network services after facing criticism that the label was misleading. The decision comes after advertising watchdogs challenged the accuracy of Comcast's marketing, which suggested a level of service that does not yet exist. The term '10G' was used to describe Comcast's Xfinity network, implying a connection speed that surpasses current standards. The company's decision to drop the '10G' branding aligns with efforts to maintain truthful advertising in the telecommunications industry.
Comcast Agrees to Back Off '10G' Branding a Little https://t.co/FEFHlMpt1d
Looks like Comcast has stopped disclosing customer relationship mix data as of the FY23 10-K. Not surprising, a sign of the times in Cable. https://t.co/UlduJ3eDpO
6G doesn’t exist yet, but Comcast has agreed to stop using 10G branding https://t.co/XXhOZ7oU5X
Comcast agrees to remove misleading brand name for Xfinity https://t.co/voq12JNvGT
Comcast agrees to kill 10G branding after advertising watchdogs said it was misleading https://t.co/iqmKrLKTFx https://t.co/uwrT7I9vZp
Comcast backs down on misleading ’10G’ Xfinity speed label https://t.co/kAfv8BgBKZ by @MichaelCrider
Comcast is dropping its misleading Xfinity 10G network branding https://t.co/jWdD1lJhow
Comcast Reluctantly Agrees To Stop Its Misleading '10G Network' Claims https://t.co/E04b8fzauH
Comcast to stop calling entire network “10G,” as name is ruled misleading https://t.co/kZ6BAzAdoy