T-Mobile has been asked to stop advertising its 'Price Lock' policy for its 5G home internet service. The Better Business Bureau (BBB) has found that the 'Price Lock' guarantee is misleading as it does not actually lock prices. This has led to regulatory scrutiny and criticism of T-Mobile's marketing practices. The BBB stated that the advertisement is unlawfully deceptive. The issue highlights the importance of accurate advertising and the potential consequences of misleading claims.
T-#Mobile's price lock for home internet turned out not to be very much of a price lock at all, landing the company into hot water with the BBB. https://t.co/MLoYDlNp1S
#TMobile's price lock for home internet turned out not to be very much of a price lock at all, landing the company into hot water with the BBB. https://t.co/E18BRHp9zA
Here's an example of how an unintended marketing message (an implied claim, in this case) can be unlawfully deceptive. Take a look at T-Mobile's "Price Lock" ad below. What do you think it means? 1/ https://t.co/FzXh4M8shP
T-Mobile price lock guarantee isn't true and shouldn't be advertised, says BBB https://t.co/z5sdNwnj2K by @benlovejoy
T-Mobile can no longer advertise a ‘Price Lock’ if its doesn’t lock prices https://t.co/KwSjHOikiG
T-Mobile asked to stop advertising its ‘Price Lock’ claim with 5G home internet service: Illustration by Alex Castro / The Verge T-Mobile has been asked to stop advertising its “Price Lock” policy for its 5G internet service just months… https://t.co/C97kAA9af8 #ai #ainews
T-Mobile asked to stop advertising its ‘Price Lock’ claim with 5G home internet service https://t.co/iRRLxq03Me
Telecom Alert: Marketing Violations Fine; CTIA Request for Regulation; Regulatory Fee Methodology; Q3 USF Contribution Factor; CBRS NPRM Circulated [Vol. XXI, Issue 25] https://t.co/4ygz9ntjcn #Telecom #Federal #Rules @Keller_Heckman https://t.co/gC6N0eJBTO