Apple has significantly reduced its shipment forecasts for the $3,500 Vision Pro mixed-reality headset due to lower than expected demand in the US and international markets. Initially, the market consensus estimated that Apple would ship between 700,000 to 800,000 units in 2024, but recent reports from analysts including Ming-Chi Kuo indicate that the company has adjusted this figure down to 400,000 to 450,000 units. This adjustment comes as sales and interest in the Vision Pro have sharply declined, with some stores reportedly selling only a few units per week. The lackluster performance has prompted Apple to review and possibly adjust its strategy for the headset, including potentially not releasing a new model in 2025.
Apple Slashes Vision Pro Shipment Projections By 50% As Demand For $3,500 Headset Craters https://t.co/mIrWFhRIfq
Fast Company in Feb: Apple expects to sell 400k Apple Vision Pros Verge today: Apple cuts targets on big miss!! to ... 400k units #AppleVisionPro https://t.co/3LMbQvboBs
The Apple Vision Pro is reportedly having a tough time, with Apple said to have cut production of the $3,500 mixed-reality headset amid lower than expected demand. https://t.co/CDx1gEN5jN https://t.co/GzmmozeqNw
Apple's $3,500 Vision Pro Headset Has Reportedly Been Met With Low Demand Since Launch https://t.co/f4ZDV91BTO https://t.co/E4yX074Ka2
Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations' - MacRumors #spatialcomputing #xr https://t.co/zztByzgwnq
The Apple Vision Pro Reinforces The Continuing Problem With VR Adoption via @forbes https://t.co/IARHKmqL1v
Well, that was fast... $AAPL cuts Vision Pro production due to low demand https://t.co/KX6E6cceEv
Apple is selling about half the number of VisionPros as it expected (400K units not 800K). For now, reality wins out. https://t.co/frCvRDbtzy
Apple Vision Pro isn't selling. https://t.co/MllcYAsrk6
Apple just slashed its Vision Pro shipments in half, may not even release new model in 2025 https://t.co/e0k04JWLl5 https://t.co/e0k04JWLl5
Apple $AAPL has cut its Vision Pro shipments by nearly half due to a significant drop in demand. https://t.co/5xtFxR92V3
Apple have reportedly cut production of the $3,500 Apple Vision Pro amid lower than expected demand. https://t.co/CDx1gEN5jN https://t.co/ICtLh9giHc
Analyst: Vision Pro Demand Fell "sharply beyond expectations," Leading Apple to Reduce Shipments for International Debut Read the report 👉https://t.co/z2DRyAYAqk https://t.co/P31ThzvscY
MING-CHI KUO: "Apple has cut its 2024 Vision Pro shipments to 400–450k units (vs. market consensus of 700–800k units or more). .. demand in the US market has fallen sharply beyond expectations .." $AAPL @mingchikuo https://t.co/gXdVJyW8iy
#Apple Vision Pro shipments has reportedly been cut as US demand for the headset wanes. Source: Ming-Chi Kuo https://t.co/RBvUCNUjFO
Apple Vision Pro, remember that? Apple is reportedly struggling to sell its existing stock of the headset and is cutting production because of low demand. https://t.co/WxvjapR4Yy
It may be game over for the Apple Vision Pro! https://t.co/jriYbJfrMy
Apple Vision Pro figures are reportedly at half of expected shipments — ‘there may be no new Vision Pro model in 2025’ https://t.co/0nHSljcNDQ
Apple has reportedly cut Vision Pro shipments due to low demand and is now reviewing and adjusting its strategy Apple expected to ship 700-800K units this year; however, it has since reduced the number to 400-450K units Source: @mingchikuo https://t.co/2b5fZfw7dH
Apple has cut production of its Vision Pro mixed reality headset due to low demand 👀 #VisionPro https://t.co/TyLaKJ6JKr
Apple Vision Pro shipments reportedly cut as US demand for headset wanes https://t.co/NjR3opeDcv #Apple
Something strange happened: I stopped caring about Apple's Vision Pro https://t.co/bMRCBaoVRm
ICYMI: Apple cuts Vision Pro shipments as demand slows https://t.co/Pcag4leI2f by David Snow
Apple cuts 2024 & 2025 Vision Pro shipment forecasts, unfavorable to MR headset, Pancake, and Micro OLED trends https://t.co/X4h2mb0UQv // NB. Apple does not issue any unit forecasts and has not reported unit numbers on most all products for ages. Still, nothing beats an…
Ming Chi Kuo's numbers and statements regarding Apple Vision Pro sales don't make sense. He said on: Feb 28th: Apple’s original estimate was to sell 150K –200K Vision Pros in U.S. in 2024. Actual sales are coming in stronger. April 23rd: Apple has cut 2024 Vision Pro…
NEWS: Apple cuts Vision Pro shipments by 50%, now ‘reviewing and adjusting’ headset strategy. "There may be no new Vision Pro model in 2025" https://t.co/mT8eoEEgi4
My unit sales estimate for Apple Vision Pro in CY2024 has been 175,000 units. I find it interesting that some "analysts" have been raising and lowering their Vision Pro sales estimates based on "surveys" and are now positioning 450,000 unit sales in 2024 as a disaster.
You may be SHOCKED to discover that, apparently, nobody wants an Apple Vision Pro. REPORT: https://t.co/TAXKuyKGWH #Apple #AppleVisionPro #VisionPro #VR #AR
Initial Enthusiasm Wanes for Vision Pro as Apple Cuts Shipments – Demand Is ‘Sharply Beyond Expectations’ #applenews https://t.co/Y28z5ZAxPT https://t.co/4SHOgYoYCK
Apple Vision, bro. https://t.co/Iw1jlpmDY4
Apple reportedly cuts Vision Pro production due to low demand https://t.co/3oMsdQJEzA
Who could have predicted that Apple Vision Pro was going to be a miserable failure, a pointless device made by clowns for fools? Oh, that's right. Me. https://t.co/WaVZUyebJU
Apple cuts Vision Pro shipments as headset fails to find a market https://t.co/BhmUugyXRv
Apple #VisionPro2: News and Expected Price, Release Date, Specs; and More Rumors https://t.co/MqiWd7KuzK https://t.co/Fn5zJXuOBk
where are all the apple vision pro fans? https://t.co/BREtnSbQ1E
Apple cuts Vision Pro shipments as demand slows https://t.co/Pcag4leI2f by David Snow
Apple Vision Pro Gets a Reality Check https://t.co/0ljZeqw07p https://t.co/BLTqWTT0Or
MacRumors: Apple Cuts Vision Pro Shipments As Demand Falls 'Sharply Beyond Expectations' https://t.co/MXU1xkdvla
The cut in shipments comes ahead of an international launch for Vision Pro, which could happen before WWDC 2024. US demand has reportedly fallen sharply, with Apple now projecting conservative demand for the headset in international markets. Read more: https://t.co/1T5URSH2so
Survey: Apple cut 2024 Vision Pro shipments to 400K-450K units, vs. a 700K+ market consensus, and cut orders mean demand has fallen sharply beyond expectations (Ming-Chi Kuo) https://t.co/6gOXrl0UkK 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/dpZAjpGdLu
Ming-Chi Kuo says Apple has reduced its orders for Apple Vision Pro parts and assemblies, with the cut in shipments said to indicate lower demand for Apple's headset than previously thought. https://t.co/kKixoauUcN
Apple $AAPL has reportedly lowered its forecast for the number of Vision Pros it plans to ship in 2024 to 400–450k units (vs. market consensus of 700–800k units or more) according to Apple Insider Ming Chi Kuo https://t.co/PoAEzhZNnZ
Kuo: Apple cuts Vision Pro shipments, now 'reviewing and adjusting' headset strategy https://t.co/YSNOLsUBbt by @ChanceHMiller
NEWS: Apple has reportedly cut shipments orders for Vision Pro for the rest of 2024, reports @mingchikuo. The company now expects to ship less than half a million units of its headset this year across the US and other international markets. https://t.co/krLgyxxBCo
Apple Cuts Vision Pro Shipments As Demand Falls 'Sharply Beyond Expectations' https://t.co/HINRGwmdgz
"Apple has cut its 2024 Vision Pro shipments to 400–450k units (vs. market consensus of 700–800k units or more)." Was this not roughly in line with the original forecast 6-8 months ago or so? https://t.co/nRUBIGNs10
Apple cuts 2024 & 2025 Vision Pro shipment forecasts, unfavorable to MR headset, Pancake, and Micro OLED trends / Apple下修2024 & 2025年Vision Pro出貨預測,不利MR頭戴裝置、Pancake與Micro OLED產業之趨勢 https://t.co/WxOjqRoh6P
Apple fans may already be moving on from the Vision Pro https://t.co/0uKl88yMq4
What happened to the Apple Vision Pro? The headset launched ~3 months ago, but already, conversation about the Vision Pro has virtually disappeared online. Some retail stores are reportedly selling just a few headsets a week. Maybe, the Vision Pro was kinda forgettable. https://t.co/9WkFTvJYn5
A new report claims people are losing interest in the #VisionPro. If that’s the case, there’s one thing #Apple must do to fix things before it’s too late. https://t.co/TqYevS7WEj
Apple Vision Pro faces harsh reality — could declining sales and mixed reviews kill Apple's headset? https://t.co/wQwpLjsuSU https://t.co/1XrRLLybyG
Everyone Already Forgot About the Apple Vision Pro https://t.co/0GP1P1zWnB https://t.co/Ye4sWGZWD5
Where the Apple Vision Pro stands now that the launch day hype has dropped off: TechCrunch Minute https://t.co/5tbsrGRNwd #AppleVisionPro #Wearables #IoTAdoption
Vision Pro meets Macintosh. Bridging 40 years. #Apple #AppleVisionPro https://t.co/IUux7s7kgQ
I use my Apple Vision Pro daily. I can’t wait for the inevitable upgrade cycle that will bring massive improvements to this already game-changing foundation. Apple’s still got it! 🔥
Stopped by the Apple Store today and there was no wait for a Vision Pro demo despite the store being absolutely packed Chatted with the guy for a bit and he said the hype has totally died since the launch
. @Apple Pitches Its $3,500 #VisionPro Headset to Businesses. Will It Catch On? https://t.co/yHiikwFNLH