The Super Bowl 2024 witnessed a significant surge in viewership and betting activity, drawing an audience of over 126 million viewers, with an average of 123.4 million US viewers, according to Digiday and WIRED. Stephen Colbert humorously commented on the viewership during his late-night segment. BetMGM reported a 30% increase in bets and a 72% rise in new customers for the event. New Jersey sportsbooks saw a $141.6 million handle, a 30% increase from the previous year, generating $8.5 million in revenue, while New York handled $162.2 million, with an additional $27.8 million on Super Bowl futures. The event also marked a notable increase in sports betting app usage, with Americans spending 230 million minutes on these apps, a 144% increase from the season's average, and the active user count during the Super Bowl was 104% higher than an average NFL Sunday.
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Jon Stewart is back, and Super Bowl 2024 had 123 million US viewers. Live TV is making a comeback, and it has streaming to thank. https://t.co/xPMMDeTdhB
The Super Bowl drew an audience of more than 126 million this past Sunday – growing not just in viewership for the football game, but the advertising game as it continues to shape social media, influencer marketing and diversity. https://t.co/FKCXL1HOlA
New York handled $162.2 million on the Super Bowl, with an additional $27.8 million in handle on Super Bowl futures
Super Bowl Sees Record Sports Betting Numbers: https://t.co/LEreahuJUg https://t.co/ocZmOWuBJJ
Americans spent 230 million minutes on sports betting apps during the Super Bowl, up 144% from the season's average, per GWS Magnify. There were 4.5 million active users during the Super Bowl, 104% higher than an average NFL Sunday.
New Jersey sportsbooks report $141.6 million in Super Bowl handle, up 30% from last year but not a new state record like Nevada. NJ books generate $8.5M in revenue (6% hold)
Was Jon Stewart's return a success? Numbers, and commentators, say maybe https://t.co/QHQsu7mNwC https://t.co/STm0ZMKVwz
Was Jon Stewart's Return a Success? Numbers, and Commentators, Say Maybe https://t.co/epStoFKYwP
BetMGM says it took 30% more bets on the Super Bowl this year and had 72% more new customers.
“The game was watched by 123.4 million average viewers, and who knows how many really hot ones,” Stephen Colbert said of the Super Bowl. Catch up on the Best of Late Night. https://t.co/nxz0q1gf1M