Ligue 1, the top-tier football league in France, will no longer be known as 'Uber Eats Ligue 1' as McDonald’s has secured naming rights for €20m per season. The league will be rebranded as 'Ligue 1 McDonald’s' starting next year in a deal worth over $65M across three seasons. McDonald’s has also signed a regional sponsorship deal with F1 in Latin America through Arcos Dorados Holdings, the world's largest independent McDonald's franchisee with over 2,350 restaurants.
FRENCH TOP FLIGHT TO BE RENAMED LIGUE 1 MCDONALD'S. Per reports, France's 1st tier has sold naming rights to US burger-and-fry juggernaut as of 2025. WHICH BEGS QUESTION: What American fast-food chains should the other European leagues sign naming deals with? 🤔🏴🇪🇸🇩🇪🇮🇹🍔🌮🍟🍕 https://t.co/CAUQPJCNdQ
.@McDonalds signs with @F1 for a new regional sponsorship deal in Latin America, as part of a deal set up by Arcos Dorados Holdings, which says it is the world's largest independent McDonald's franchisee with over 2,350 restaurants. https://t.co/KzVOvCTWmx
Ligue 1 will be renamed ‘Ligue 1 McDonald’s’, replacing Uber Eats in a naming-rights deal worth over $65M across three seasons, per @DanielRiolo 🍔 https://t.co/SRcpuFsxhh
Major European football league set to be renamed after McDonald’s as fans cry ‘we can’t take this seriously’ https://t.co/T63Mu3WLU1 https://t.co/T63Mu3WLU1
🚨 Ligue 1 will no longer be called ‘Uber Eats Ligue 1’. McDonald’s has bought the naming rights for €20m-a-season, so from next year the Championship will be called ‘Ligue 1 McDonald’s’. 🍟🍔 (Source: @RMCsport ) https://t.co/bYuqmJgkgC