Comcast has reached a carriage agreement with the Mid-Atlantic Sports Network (MASN), resulting in the network being moved to Comcast's Xfinity digital "Ultimate" tier, a more expensive subscription option. This move is significant as it affects the accessibility of sports content, specifically for fans of the Baltimore Orioles and Washington Nationals, the teams covered by MASN. Despite a decline in bundle subscriptions, sports fans continue to subscribe to bundled products to access comprehensive sports content, driving ratings and advertising rates for certain properties. The deal comes at a time when traditional cable subscriptions, such as Xfinity, are being questioned for their value, especially with the rise of alternative streaming platforms like Hulu Live and YouTubeTV, which do not carry MASN.
For the upcoming baseball season, MASN is proudly partnering with more than 20 cable, satellite, telco, and digital distributors who reach 17 Nielsen markets in MASN’s seven-state exclusive home television territory. https://t.co/kALZZt1W9H
This is news: Comcast, MASN Deal Puts Orioles, Nationals on a Pricier Cable Tier https://t.co/cITvGn95Ss
Comcast, MASN reach carriage deal, moving network to more expensive tier https://t.co/tYSaPXeh5M https://t.co/2WvgIgf3Tn
Ooooof. Having Xfinity cable is becoming such a waste, but thanks to MASN being a poverty channel and not being on Hulu Live or YouTubeTV, people will pony up. https://t.co/KLN0Blo9di
Comcast reached a deal with MASN. The channel will move to Xfinity's digital "Ultimate" tier.
Most sports fans continue to subscribe to some sort of bundled product. It is really the only way to get all of your content if you are a big sports fan. This is why ratings and ad rates for certain properties continue to grow even though bundle subs are down 50%. https://t.co/AxRW7HxAwV