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Diddams Party & Toy Store, a longtime party supplies store, was struggling with Halloween sales until the owner's daughter made a viral TikTok video. The video went viral, giving the store a major boost in sales. Halloween costumes at Diddams stores are now 50% off if customers have seen the TikTok. Party City, another retailer, is also hoping for a rebound after the pandemic years with bumper Halloween sales.
Party City just exited bankruptcy and is hoping in a rebound after the pandemic years with bumper Halloween sales. Read it here in The Brink https://t.co/lWsnOesx1M
Halloween costumes are 50% off at Bay Area Diddams stores — if you’ve seen the TikTok. 🎃👻 https://t.co/LUNXr1tZBu
For the past 34 years, Diddams Party and Toy has been a staple in communities up and down the Peninsula. But after struggling this Halloween, the store owner's daughter posted a video to TikTok that went viral, giving the retailer a major boost. https://t.co/VIWTxKnYyj https://t.co/97d5Cj5Pfo
Daughter's viral video boosts Halloween business at dad's party store Longtime party supplies store Diddams was having trouble moving costumes off the shelves this Halloween. "We were scared to death. We had to buy this stuff a year in advance.” @KPIXtv https://t.co/Bwqeep3uKv https://t.co/8ffLJf529B
Bankrupt, liquidated retailer making a massive comeback https://t.co/Cy2wAOhwFa
Halloween usually means big business for Diddams Party & Toy Store but this year sales were looking scary until the owner's daughter made a TikTok video. https://t.co/NUsDN5dShX