The Bored Ape-themed hamburger restaurant, Bored & Hungry, located in Long Beach, California, has officially closed its doors on April 7, 2024, after two years of operation. The original location's closure was announced in conjunction with the news that Hungry Dao, a branding and franchising company from Asia, has acquired the brand. The restaurant, known for its unique theme based on the popular Bored Ape NFTs, will be replaced by a new establishment named Chile Verde. Despite its innovative concept, the restaurant faced challenges such as a lack of customer awareness regarding Ape NFTs and difficulties with cryptocurrency payments, with customers finding credit card payments far more convenient.
The Bored Ape-themed hamburger restaurant in Long Beach, California has shut down, per Web3IsGoingGreat https://t.co/rumH4BJmHP
Bored Ape NFT-themed restaurant will be replaced by a Chile Verde. As someone who actually went to Bored & Hungry, here is my quick review: -Food was good -Branding was lacking -Customers did not know what Ape NFTs were -Paying with credit card was far easier than w/ crypto 🙃 https://t.co/XpmsyFXkZa
Bored Ape-themed fast food restaurant shuts down April 7, 2024 https://t.co/BaQEuq2IUB https://t.co/xa33qHVJgH
The Bored Ape-themed hamburger restaurant in Long Beach, California has shut down. h/t @longbeachcounty https://t.co/mZXnCHXgtX https://t.co/vUxPGap7F1
Happy 2 year anniversary @BorednHungry ! Today we say goodbye to the original Bored & Hungry location in Long Beach, CA. We also want to congratulate our partner’s from Asia, Hungry Dao - a branding and franchising company who has acquired the brand from us. https://t.co/o9mxE5gKSj