McDonald's has officially acknowledged that its plant-based burger, the McPlant, has not resonated with U.S. consumers. The fast-food giant ended its limited-time offer test of the McPlant in 2022, concluding that it was not the right fit for its current customer base. Despite the growing trend of plant-based diets, McDonald's customers are not seeking plant-based proteins from the chain at this time. The collaboration with Beyond Meat, which produced the McPlant, has been deemed a significant setback for the meat substitute company. Additionally, Americans are increasingly choosing grass-fed beef and avoiding factory-farmed-vaccinated cows.
Beyond Meat's collaboration with McDonald's was a supersized setback for the meat substitute company https://t.co/Z3BOcKq6NI https://t.co/28nHO1jPEA
Beyond Meat's collaboration with McDonald's, the McPlant, was a big flop—a supersized setback for the meat substitute company https://t.co/hGIe4jdwHM
🇺🇸 McDonald's says verdict is in: US customers do not like McPlant burgers https://t.co/qa6Bf6shXJ
McDonald's Says No Thanks To Plant-Based Burgers https://t.co/pVLhvlWqpp
The plant burger is dead https://t.co/avuKpJSXlT
McDonald's admits customers are rejecting fake meat burgers. Also, Americans are choosing more grass-fed beef (raised by small farmers and the Amish) and are quickly realizing to stay as far away as possible from factory-farmed-vaccinated cows. https://t.co/rXwAxUqr3v
McDonald's Admits Customers Reject Fake Meat Burgers https://t.co/aFfQytzsAL
What fast food place has the best burger in America? 🇺🇸
“I don’t think the U.S. consumer is coming to McDonald’s or looking for McPlant or other plant-based proteins from McDonald’s now. It’s a trend that we’ll continue to monitor.” https://t.co/US3UDSoodi
This is hilarious. Many media news outlets are reporting something that happened over 2 years ago at $mcd. One copies another…. McD ended an LTO test of the McPlant in 2022. Our test concluded that we (me) thought, it’s not the right fit for our current customer. Somehow this… https://t.co/0B2U5DzbZb https://t.co/HDzi4Oc1wy