The Dallas Cowboys have signed a multi-year partnership deal with slot machine company Aristocrat Gaming. This agreement allows Aristocrat to feature promotional material at AT&T Stadium, including stadium-signage, and in-game advertisements on the jumbotron. Despite gambling being illegal in Texas, the deal aims to attract Texans to states where gambling is legal, such as Oklahoma. The partnership reflects the broader trend of NFL teams increasingly engaging with the gambling industry. The Dallas Morning News reported that casino gaming and sports betting legalization face significant hurdles in Texas. Aristocrat's NFLSlots brings the excitement of fan-favorite teams like the Cowboys to slot machines.
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The Cowboys have signed a multiyear deal with Aristocrat Gaming. The deal allows the company to feature promotional material at AT&T Stadium and in-game advertisements on the jumbotron 🎰
Cowboys ink deal with slot machine company as NFL, teams cozy up to gambling industry https://t.co/nHT4RveS3O
The Cowboys announced a multi-year deal with Aristocrat, featuring stadium-signage. The Dallas Morning News recently reported that casino gaming is a longshot in the Lone Star State. We also looked at the pathway for sports betting legalization, which also appears difficult for…
Gambling isn't legal in Texas. In the hopes of luring Texans to the states where it is (like Oklahoma) slot-machine company Aristocrat Gaming has done a sponsorship deal with the Cowboys at AT&T Stadium. https://t.co/e2arGEkr1C
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