The Big 12 Conference, headquartered in Irving, and Conference USA are exploring multimillion-dollar naming rights deals. Big 12 is in talks with Allstate for a $30-50 million annual deal, potentially renaming to Allstate 12 Conference. Conference USA is considering Globe Life Conference USA.
The Big 12's private equity play isn't about staying competitive on the field. It's about the enrollment apocalypse https://t.co/qEAGKn7fEz
Why the Big 12 should consider private equity: Winning football can counteract the enrollment apocalypse https://t.co/K7NJplY0TY
Last week, it came out that the Big 12 is discussing both a title sponsorship (The Allstate 12?) and a private equity partner to generate much-needed revenue. I asked people much smarter than me: Should they do it? Story with @Williams_Justin. https://t.co/wvvZjhM3Nc
The Big XII is trying to sell the conference's naming rights. Is the move a pathetic cash grab? @ClayTravis https://t.co/S2zwiZMcwo
If the Big 12 is serious about becoming the Allstate Conference, here are some top targets in each state they might pursue to fill in the rest of the map. https://t.co/LZ5Z17yiv7
The Big 12 is considering doing the once-unthinkable and selling its name and/or taking on private equity. It sounds icky, but they might not have a choice. “You either raise the money one way or another, or you risk losing relevance.” https://t.co/wvvZjhM3Nc
A couple weeks ago, Big 12 commissioner Brett Yormark said “value creation” is the league’s top priority. Now the conference is considering private equity and a sale of naming rights. Innovative solution? Short-sighted misstep? Both? With @slmandel. https://t.co/ZdApfymHaA
The Big 12 Conference is exploring a lucrative rebrand that would include selling the conference’s naming rights to a title sponsor that would net hundreds of millions of dollars over the course of the deal, according to reports. | By @brandonljudd https://t.co/5dTpkLqNnL
Big 12 commissioner Brett Yormark is perfect man as conference pursues selling naming rights https://t.co/ZH4M0gGiuK
COLUMN: “Big Allstate Conference?” For Big 12, having a corporate mercenary as a commissioner feels like a sign of the times. https://t.co/0AFhzpT2DB via @USATODAY
The Big 12 is considering selling its naming rights to a title sponsor, with Allstate a potential partner. Here's what the conference and its members stand to gain. https://t.co/O71r7ZD719
The Big 12 is considering both selling its name, and taking on a private equity partner. Both are commonplace in pro leagues, but still taboo in college. It sounds risky. But it might be riskier to turn down the money. Story with @Williams_Justin https://t.co/dDyj0gerBa
The Big 12 needs more money, fast. Is Allstate or private equity investment a good fix? https://t.co/SUO06iEbaF
The Big 12 is considering selling its naming rights to a title sponsor, with Allstate a potential partner. Here's what the conference and its members stand to gain. From @wilnerhotline: https://t.co/rNGpjvArTR
How do you begin to value a naming rights deal that would create the 'The Allstate 12' conference? “The amount of exposure is so big and, relatively speaking, the benchmarks are so few," @NVGTInsights president says https://t.co/qozs3Vux6V
Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal) https://t.co/Vfo8IDHvk0
The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name MORE: https://t.co/cGMr0MY4pg https://t.co/s32Plte3IF
The Big 12 is considering having a corporate logo tattooed on its forehead. A big deal that, unfortunately, is no big deal: https://t.co/kV6TXk3Ov1
It wouldn’t be an equity stake. The PE firm would give the Big 12 a large chunk of cash in return for future payments out of the conference’s revenue stream. Private capital is a better term. You are correct that you can’t take an equity stake in a nonprofit corporation. https://t.co/Knj520GlOE
Report: Big 12 exploring selling its naming rights potentially for hundreds of millions https://t.co/Kj1dDdJHuX
The Big 12 is not the only FBS conference considering selling its naming rights to a sponsor. At least three Group of 5 conferences, including CUSA, the American, and the Mountain West, have discussed the idea.
At least three Group of 5 conferences are also discussing selling their league naming rights. Conference USA has talked about it for years. The American and Mountain West are also looking into it, sources tell @TheAthletic. More: https://t.co/MOoN35HVIZ https://t.co/MOoN35HVIZ
NEW EXTRA POINTS: The Big 12 is considering selling an equity stake to a private equity firm. Other schools and leagues could consider it in the future. Here are the big questions that need answered before anybody should contemplate these deals. Like what is being sold? And…
From @usatodaysports: Big 12 in talks with Allstate about selling conference naming rights, per reports #kubball #kufball #RockChalk https://t.co/i1QhpXOsAN via @CJOnline
Can they at least sell their name to Big Lots so it can be the Big Lots 12? https://t.co/fhoRyAPiXX
Is Nothing Sacred?! Big 12 To Sell Naming Rights https://t.co/UwWugbA8J7 @BianchiWrites
Could the Big 12 SELL its name? Or a piece of itself? Or both? @PeteNakos_ joins to discuss that and a college sports bill that made it out of a Congressional committee | Plus, more EA Sports College Football 25 intel -- so bring questions https://t.co/l2tbuTh7AT
The Big XII is willing to literally sell a stake in the conference to try to close the revenue gap with the Big Ten and SEC. https://t.co/LiDU1riy9m
The Big 12 Conference could be getting a new name. Here are some of the funniest name ideas for a rebranded Big 12 Conference to be shared on social media. | By @kelsey_dallas https://t.co/x1cpOAt3p3
Big 12 no longer? Conference reportedly looking into lucrative naming rights deal https://t.co/7rnTzajtfH
College Football Twitter Mocks Big 12 Conference Amid Reported Naming Rights Deal Plans https://t.co/fn5OG5fCvt https://t.co/fn5OG5fCvt
.@MountainWest Commissioner @GloNevarez tells @kslsports that the conference is looking at "everything." That includes naming rights for the conference and looking into private equity. But she says it is still early in the process. https://t.co/INye3Wr2UG
The Big 12 raising a billion in private equity and using it to pay FSU and Clemson’s exit fees, only for them to say thank you and join the SEC instead, would be extremely funny stuff.
🚨Report: The Big 12 Conference is considering selling the conference naming rights to a title sponsor. The Big 12 is discussing a $30-50 million annual deal with Allstate for naming rights. The conference would be called the Allstate 12 Conference or the Big Allstate Conference. https://t.co/sgMSfIrY0U
Selling conference naming rights may be a necessary concession for the greater good https://t.co/BOc8xXc2Od
The funniest thing about the Big 12 exploring a naming rights deal (All-State Big 12?) is that the Big 12 has 16 teams. I get keeping the name for brand awareness purposes, but once you muck it up with a sponsor, might as well call it the Big 16 so at least it's accurate.
FWIW, the Big 12 becoming the Big Allstate would pave the way for our longstanding joke of the ACC as the “All Costco Conference” actually becoming a thing https://t.co/EymiLZ9kD8
Big 12, Allstate in discussions on naming rights deal, worth up to $50 million/year, to change league's name, sources told @ActionNetworkHQ. Allstate 12 top candidate for name if deal reached. CUSA in discussions w/GlobeLife for name change, sources said https://t.co/Cv22vjhBSx
How much money could Big 12 members make if conference sells its naming rights? Story by @brandonljudd https://t.co/pYs92iCAfT
If the Big 12 does get this private equity deal done with CVC, I hope they at least get an annual game in Luxembourg City out of the deal. Grow the game!
Big 12 College Conference Mulls Innovative Naming Rights And Private Equity Deals - Report https://t.co/Rx97nDSJi6
The AAC, Conference USA and Mountain West are also discussing the idea of selling their conference naming rights, per sources. Story: https://t.co/MOoN35HVIZ https://t.co/MOoN35HVIZ
NEW: The Big 12 isn't the only conf considering selling its naming rights. At least three Group of 5 leagues are talking about it, including the AAC, CUSA and MW. “Nothing should be off the table," AAC commissioner Tim Pernetti tells @TheAthletic More: https://t.co/MOoN35HVIZ
Social media had its share of reactions to reports of the Big 12 looking to sell its naming rights to Allstate. #Big12 #Allstate12 https://t.co/DARwh3uFFI
Social media had its share of reactions to reports of the Big 12 selling its naming rights to Allstate. #Big12 #Allstate12 https://t.co/DARwh3uFFI
Report: Big 12 in talks with Allstate about selling conference naming rights https://t.co/ym8qC7nPnB
You're in good hands with ... the Big 12? https://t.co/JPM5wPXjno
Big 12 considering selling conference’s naming rights, per report https://t.co/A2Ztkl4Fm3
College football fans had so many jokes about the Big 12 potentially selling the conference's naming rights https://t.co/25bJCqOCjN https://t.co/zpxqUsZDbr
The Big 12 Is Reportedly In Discussions With Allstate To Potentially Rename the League to the 'Big Allstate Conference' (Yes, Really) https://t.co/FmoAP8khcG https://t.co/UsMhZi9RFq
The Big 12 is exploring what would be two of the most significant changes to the college conference models to date, @achristovichh confirmed: • Selling its naming rights to a sponsor • A private equity deal with CVC Capital Partners The latest ⬇️
Some possible suggestions for naming rights deals for the Big 12: Forever 12 12 and me Motel 6 (x2) Saks 12th Avenue All right, give me your best possible sponsorship name for the Big 12. https://t.co/0TtOdyGR0i
What did I just say about private equity getting involved in college athletics? Awful idea @Big12Conference https://t.co/F1uL6rroS5
SOURCE: A group of Utah mega boosters are exploring buying naming rights to rebrand the conference as the “You peons are lucky to be in a conference with the great and powerful Utah 12” (YPALTBIACWTGAPU12 for short).
The Big 12 conference turning into the ‘Quik-Trip’ or ‘Allstate’ conference? Leaders are reportedly looking to sell its naming rights. At the same time, the Big 12 is looking at selling a stake in the conference to a private equity firm. Read: https://t.co/Qnt1rPrrgH https://t.co/W5L0PhwCMV
The #Big12 is eyeing an $800M to $1B private equity deal with CVC Capital Partners, aiming for 15%-20% stake to secure financial stability. (via @CBSSports)
The "Allstate 12 Conference" is a real possibility for the Big 12. So is private equity from Luxembourg. Searching for money any way you can to keep up with the Big Ten and SEC. Story with @Williams_Justin: https://t.co/6RkzLGlWU1 https://t.co/6RkzLGlWU1
CBS reports that the BIG12 is considering selling as much as a $1 billion stake to a private equity firm. As @AdamMinter wrote for @opinion, taking PE money isn’t a risk-free option, but it can help the NCAA pay past/current/future athletes https://t.co/vbCY8qMpEE
Big 12 is now Big Claims, you heard it here first https://t.co/uqH1KCm3QU
I get how after nearly three decades the Big 12 doesn’t want to mess with branding. But if a corporate sponsorship is going to be included it makes no sense to use the ‘12’ since league is going to 16 (and maybe more someday). Might as well change it all since adding a corporate… https://t.co/zBqT6gH3SA
Hear Me Out… The New Big 12: https://t.co/z7UuPqOMnL https://t.co/U4ekBszxJC
Something very fitting about Conference USA selling its naming rights to a corporation. https://t.co/WvFY9nxWdL
The Big 12 is discussing a private equity investment and the sale of naming rights, sources confirm to @TheAthletic. Allstate is considered the current frontrunner for the naming rights. With @ChrisVannini: 🔗: https://t.co/zvHGfzoL0b https://t.co/zvHGfzoL0b
Something very fitting about Conference USA selling it's naming rights to a corporation. https://t.co/WvFY9nxWdL
“Sir, a second sponsored corporate name for a conference has hit college football.” https://t.co/m0Rd95MqhA https://t.co/YOtOdxE6lM
The Big 12 is exploring a naming-rights agreement with Allstate, among other potential suitors, in a deal that could be worth between $30M and $50M annually. Read more @bportnoy15:
Conference USA in discussions w/companies, most notably Globe Life, for naming rights deal, sources told @ActionNetworkHQ. 1st reported by @RossDellenger. New name possibilities for the multi-million dollar deal include Globe Life Conference USA or Globe Life Conference, sources…
Big 12 discussing private equity investment, sale of naming rights to Allstate: Sources https://t.co/lsNK3DVFM9
The Big 12 Conference is in talks with multiple organizations about selling its naming rights and a 20% ownership stake in the league, according to reports from industry members. https://t.co/6zJ7GhVQGG
Conferences reportedly exploring multimillion naming rights deals: • Big 12 + Allstate = Allstate 12 Conference • Conference USA + Globe Life = Globe Life Conference USA (h/t @RossDellenger) https://t.co/oOJKQLdbqT
Big 12 in discussions w/Allstate on naming rights deal worth $30-$50 million, sources told @ActionNetworkHQ. Name possibilities include Big Allstate Conference or Allstate 12 Conference & Big 12 also considering $800M private equity deal, sources said https://t.co/Cv22vjhBSx
More conference naming-rights news: Conference USA is exploring a multi-million naming-rights sponsorship, per @RossDellenger. Globe Life is under consideration, with a possible new league name of "Globe Life Conference USA" or "Globe Life Conference." https://t.co/TKDe12qGag https://t.co/bGLKD9D90b
The Big 12 is exploring a naming rights deal with Allstate, among other potential suitors, along with recent discussions with CVC Capital Partners, source confirms to @SBJ. More on the Big 12's efforts to shrink the gap between it and the SEC and Big Ten: https://t.co/rNVrDA6kdL
More news: Conference USA is also deeply exploring a multi-million dollar naming rights sponsorship, sources tell @YahooSports. One of the companies under consideration is Globe Life. Possible new league names include Globe Life Conference USA or Globe Life Conference.
More news: Conference-USA is also deeply exploring a multi-million dollar naming rights sponsorship, sources tell @YahooSports. One of the companies under consideration is Globe Life. Possible new league names include Globe Life Conference USA or Globe Life Conference.
.@PeteThamel joins the @PatMcAfeeShow to explain the latest on the Big 12's naming rights. https://t.co/gH38yqVR0A
The Big 12 Conference, which is headquartered out of Irving, is reportedly exploring selling its naming right to a title sponsor. https://t.co/UEeZRkI4Ek