The Big 12 Conference is exploring the possibility of selling its naming rights as it expands from a 12-team to a 16-team league. Various potential corporate sponsors have been suggested, including Buc-ee's, Dr. Pepper, Phillips 66, Coinbase, FanDuel, Chevron, Valero Energy, Blue Bell Ice Cream, Dunkin' Donuts, and DraftKings, which is partially owned by a European private equity firm. The move is part of a broader trend in college sports towards commercialization, with Conference USA also considering a multi-million dollar naming-rights sponsorship with Globe Life, potentially rebranding as the 'Globe Life Conference.' Critics argue that this trend could undermine the traditional values of college sports.
Naming rights suggestions for Big 12: Netflix 12 T-Mobile 12 Tesla 12 Progressive 12 Big Buc-ee’s 12 Golden Nugget 12
Look, if the ACC wants to get on the action too with a corporate name, there’s a Fortune 100 company with an ACC footprint and a logical name. https://t.co/KgMwDij8dG
SOURCE: A group of Utah mega boosters are exploring buying naming rights to rebrand the conference as the “You peons are lucky to be in a conference with the great and powerful Utah 12” (YPALTBIACWTGAPU12 for short).
The Big 12 embarking on world’s dumbest ventures https://t.co/3nxvHaWUan
I get how after nearly three decades the Big 12 doesn’t want to mess with branding. But if a corporate sponsorship is going to be included it makes no sense to use the ‘12’ since league is going to 16 (and maybe more someday). Might as well change it all since adding a corporate… https://t.co/zBqT6gH3SA
Something very fitting about Conference USA selling its naming rights to a corporation. https://t.co/WvFY9nxWdL
More conference naming-rights news: Conference USA is exploring a multi-million naming-rights sponsorship, per @RossDellenger. Globe Life is under consideration, with a possible new league name of "Globe Life Conference USA" or "Globe Life Conference." https://t.co/TKDe12qGag https://t.co/bGLKD9D90b
Preserving the sanctity of “12” while selling the conference’s naming rights as it grows to 16 teams is so perfectly college football. https://t.co/n5jL5Xo2Vd https://t.co/M83e6Q80o7
.@TwoRiversFord Poll: What would be the best sponsor for a naming rights deal for the SEC?
The Love's Truckstop Big XII Conference The SEC Presented By Waffle House The B1G Presented by Husqvarna Snowblowers & Gwyneth Paltrow Goop Candles The Dollar Tree ACC https://t.co/hBTP6fIj54
The Dunkin' Donuts Big 12. Marketing possibilities are endless. (I'm serious.)
What started as a 12-team conference known as the Big 12 could soon be a 16-team league known as the DraftKings 12, partially owned by a European private equity firm. https://t.co/UhVGV4ov6w
ME: selling the naming rights to a conference could continue the commercialization-at-all-costs trend that may undermine future court arguments for the NCAA or with school presidents ALSO ME: if these are for sale now, could I afford to buy the Horizon League's naming rights?
The Buc-ee's Big 12 Conference, brought to you by Blue Bell Ice Cream. https://t.co/ZZLUvrlgQ6
Dr. Pepper 12 Phillips 66 12 Coinbase 12 FanDuel 12 Whataburger 12 (let's make it happen) The possibilities are endless for a 14-team conference! https://t.co/ITGlB8BYmS
The FanDuel 12 The Big 12, brought to you by Chevron The Valero Energy 12
The Buc-ee's Big 12! https://t.co/nCNwngYR90