Auburn University has announced a significant shift in its athletic apparel and equipment partnership, moving from Under Armour to Nike starting in July 2025, after an 18-year relationship with Under Armour. The new agreement with Nike, a 10-year apparel deal, is set for a duration of 10 years. Auburn Athletic Director John Cohen expressed enthusiasm for the new partnership, highlighting Nike's global reputation for supporting athletes and sports. The transition to Nike is seen as a strategic move for Auburn, aligning with a brand known for its strong support in the athletic realm.
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Reaction: Auburn inks with Nike as new apparel provider https://t.co/WH3yC1yGqA https://t.co/6dnwI0tHUm
Auburn taking it on the chin here after axing deals with UCLA and Cincinnati. That was very bad PR. https://t.co/G2rqVUhvNa
Auburn signs 10-year apparel deal with Nike to begin in 2025, ends 18-year partnership with Under Armour https://t.co/HwvegGxz3c
Auburn athletics signs 10-year apparel deal w/Nike, beginning July 2025. Auburn had been w/Under Armour for past 18 years
About time. Under Armour in 2024 is crazy. https://t.co/4FqJJ1maMx
NEWS: Auburn is switching to Nike in July 2025, ending its relationship with Under Armour🦅 https://t.co/yoIh1blsJB https://t.co/xjYoi2P12G
Auburn AD John Cohen on the partnership with Nike “We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world. We are appreciative of their strong support throughout this process. We believe that our 10-year…
Official: #Auburn is making the switch to Nike as the school's athletic apparel and equipment provider come 2025, moving on from Under Armour after 18 years. https://t.co/3Ip8hQakNv
Auburn AD John Cohen on the program’s move to Nike: https://t.co/KKd6MaOBqS
It appears Auburn may be headed to Nike in 2025. https://t.co/HrMf1SUy8m
News: Auburn moving to Nike, ending its long relationship with Under Armour as apparel and shoe provider. https://t.co/VnoxFGR0hy