Texas Tech has officially signed a 10-year partnership with Adidas, transitioning from their previous sponsor, Under Armour. The announcement, which was creatively executed, includes the unveiling of new uniforms co-branded with Patrick Mahomes' signature 'Gladiator' logo. Mahomes, who has an exclusive deal with Adidas, previously wore a Texas Tech shirt with 'adidas' taped over the Under Armour logo in 2019. The partnership designates Adidas as Texas Tech's official footwear, uniform, apparel, and accessory partner.
Texas Tech unveils new uniforms in partnership with Adidas https://t.co/scbTiO7sBA
Texas Tech announces 10-year deal w/adidas as school’s official footwear, uniform, apparel & accessory partner
The new Texas Tech unis from Adidas are out and they’re quite nice https://t.co/MtNpL4kgBW
Texas Tech has officially switched from Under Armour to Adidas — and the way they announced it was genius. https://t.co/5eyFbMcpXK
In 2019, Patrick Mahomes wore a Texas Tech shirt with 'adidas' taped over their then-sponsor Under Armour. Mahomes is exclusive with Adidas. Now, Texas Tech has officially signed with Adidas, co-branded with Mahomes' signature 'Gladiator' logo. https://t.co/aFAToZLyNy
Texas Tech unveils adidas partnership https://t.co/jnx9JXXTvt