The popularity of pro-Palestine content on TikTok is driven primarily by users in the Middle East and Southeast Asia, while U.S. consumption on the platform is split between both sides, according to a Semafor analysis of TikTok data. Despite TikTok users creating more than twice the number of videos tagged #Palestine than those tagged #Israel, TikTok is telling advertisers that #Israel is the top trending news hashtag in the U.S., whereas #Palestine goes unmentioned. On TikTok's 'Creative Center,' where advertisers and marketers can browse trending topics, #Israel is listed as the No. 1 news hashtag, while #Palestine is not categorized as news. TikTok is tilting its marketing side towards pro-Israel content, according to a scoop from Semafor. Asian and Middle Eastern users are tilting the balance on TikTok towards Palestinians.
Asian and Middle Eastern users tilt TikTok balance toward Palestinians | Semafor https://t.co/RvJ0xf9C8R
Scoop: TikTok is tilting its marketing side ... toward pro-Israel content https://t.co/WxaW38CiHi @lmatsakis @jdcapelouto
SCOOP: Despite TikTok users creating more than twice the no. of videos tagged #Palestine than those tagged #Israel, TikTok is telling advertisers that #Israel is the top trending news hashtag in the U.S., whereas #Palestine goes unmentioned https://t.co/rvNtPajoyY
Scoop from @lmatsakis and me: on TikTok's "Creative Center," where advertisers and marketers can browse trending topics, #Israel is listed as the No. 1 news hashtag. The tag #Palestine isn't on the list, likely because it's not categorized as news: https://t.co/BYrUExdTkR https://t.co/0MpxEXewdv
How TikTok boosts Hamas, Tlaib’s Biden smear and other commentary https://t.co/FF4zxIDkUp https://t.co/SgofWI7wbq
The popularity of pro-Palestine content on TikTok is being driven primarily by users in the Middle East and Southeast Asia, while U.S. consumption on the platform is roughly split between both sides, according to a Semafor analysis of TikTok data: https://t.co/DqnHDl6NOo