The Central Government has officially notified the implementation of a Uniform Code for Pharmaceutical Marketing Practices (UCPMP), aimed at curbing unethical practices within the pharmaceutical industry. This new code prohibits pharmaceutical companies, their agents, distributors, wholesalers, and retailers from offering or providing any gifts, cash, travel, or personal benefits to healthcare professionals or their family members. The move is part of the Modi Government's crackdown on unethical practices by pharma firms, with the Department of Pharmaceuticals issuing new guidelines to enforce these rules.
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'No freebies, cash': Centre rolls out pharma marketing code to curb unethical practices https://t.co/qqVK9n1j7E
The Central Government notified a Uniform Code for Pharmaceutical Marketing Practices (UCPMP) The Code reads: No gift should be offered or provided for personal benefit of any healthcare professional/family member by any pharma Cos/ agent/ distributors/ wholesalers/ retailers.…