TikTok is currently facing significant challenges in the U.S market, including a new attack by Congress and stagnating user growth that has sapped its U.S business of its mojo. Reports indicate that while TikTok is still attracting new users, the rate of users leaving the platform has increased, leading to a plateau in growth. This stagnation comes as TikTok's U.S user base has reached 170 million. Additionally, the company remains unprofitable. The House has passed a bill demanding TikTok's divestiture over data security concerns, further complicating the company's position in the U.S. Amid these challenges, experts suggest TikTok creators should consider diversifying their presence across other platforms, such as Instagram Reels and YouTube.
Is Congress Causing TikTok's User Growth To Stall? TikTok's user growth hits a plateau, with U.S. user numbers reaching 170 million despite congressional scrutiny. House approves a bill demanding TikTok's divestiture due to data security concerns, creating tension with the… https://t.co/BVfyqamVAw
As TikTok fends off a new attack by Congress, it is also battling headwinds that have sapped its U.S business of its mojo https://t.co/el27c9DtWg via @WSJ & tiktok creators are nuts not to be hedging with other platforms like reels and youtube
TikTok's American Growth Is Already Stalling https://t.co/N3h4CFm3ZI
❖ TikTok's U.S. User Growth Is Stagnating, Sources Say -- WSJ ❖ TikTok Is Still Gaining New Users, but the Number Quitting Has Increased, Stalling Growth, Sources Say -- WSJ ❖ TikTok Remains Unprofitable, Sources Say -- WSJ
As TikTok fends off a new attack by Congress, it is also battling headwinds that have sapped its U.S business of its mojo https://t.co/SuLKZmP1Ut