TikTok is currently facing significant challenges in the United States, including a potential sale and stagnating user growth. The platform, valued at an estimated $100B with its algorithm and $40B without, is under scrutiny from Congress and is experiencing a slowdown in U.S. business momentum. Despite still attracting new users, the number of users leaving the platform has increased, leading to stalled growth. Furthermore, TikTok remains unprofitable, raising concerns about its financial sustainability. Amidst these challenges, investor groups led by Steven Mnuchin are considering a bid for TikTok's U.S. operations, excluding the algorithm. This situation has prompted discussions about the platform's future and the strategic moves it might need to make to regain its growth trajectory.
WSJ: TikTok's U.S. user growth is stagnating, and the platform remains unprofitable... Setting up for a low-ball bid for the ex-algorithm business from Mnuchin? $META $SNAP $GOOG
As TikTok fends off a new attack by Congress, it is also battling headwinds that have sapped its U.S business of its mojo https://t.co/el27c9DtWg via @WSJ & tiktok creators are nuts not to be hedging with other platforms like reels and youtube
TikTok's American Growth Is Already Stalling https://t.co/N3h4CFm3ZI
ā TikTok's U.S. User Growth Is Stagnating, Sources Say -- WSJ ā TikTok Is Still Gaining New Users, but the Number Quitting Has Increased, Stalling Growth, Sources Say -- WSJ ā TikTok Remains Unprofitable, Sources Say -- WSJ
As TikTok fends off a new attack by Congress, it is also battling headwinds that have sapped its U.S business of its mojo https://t.co/SuLKZmP1Ut
A look at a potential TikTok US sale, with an estimated valuation of $100B, or $40B without the algorithm, as Steven Mnuchin and others form investor groups (Axios) https://t.co/7GjIPinU33 š« Subscribe: https://t.co/OyWeKSRpIM https://t.co/btcFdV2NdU