Tesla has initiated a comprehensive advertising campaign across various digital platforms, marking a significant shift in its marketing strategy. For the first time, Tesla is running paid advertisements on Instagram, which boasts over 2 billion monthly active users, approximately 25% of the global population. The company has expanded its advertising efforts to include Google Search, YouTube, X (formerly Twitter), Facebook, select airports, and even Pornhub, with the initial ROI looking positive, following investor calls for increased demand generation efforts. This move comes six years after Tesla removed its Facebook page amidst the Cambridge Analytica scandal. Additionally, Tesla's advertising strategy now encompasses placements on the homepage of Cars.com, a website with 27 million monthly visits. The decision to rejoin Facebook and broaden its advertising reach reflects Tesla's aggressive approach to demand generation and marks a departure from its previous reliance on organic marketing methods.
Listen to @ericjackson on 🍎 and a great convo with @contessabrewer on @LastCallCNBC 👇 https://t.co/Ix50MhagZR
Brands always come back to Facebook. Elon dropped Meta products in the wake of the Cambridge Analytica / FB / Trump brouhaha Tesla is now buying ads on Facebook and Instagram. Network effects are hard to beat https://t.co/bF3py3MhyL
NEWS: Tesla is now advertising directly on the https://t.co/8eBlPTqKpL homepage. https://t.co/HBG1Pj7k9P gets 27 million website visits per month. https://t.co/sXqJxNwf3i
Looks like Tesla started advertising on the homepage of @carsdotcom 👀 (disclosure: cars commerce is a sponsor of my podcast) https://t.co/p26o6IdoIL
Tesla comes back to Facebook, even sends cash into Zuck's pocket https://t.co/SNEeIUUGUz by @fredericlambert
Tesla, $TSLA, has rejoined Facebook, $META, and is officially doing paid advertisements on the platform for the first time ever. Tesla originally removed its Facebook page 6 years ago, per Sawyer Merritt.
Tesla has began advertising on PornHub after calls from investors to do more on demand generation Initial ROI looking positive
Tesla is now running paid advertisements on: • Google Search • YouTube • X • Instagram • Facebook • Select Airports
BREAKING: Tesla has officially started paid advertisements on Instagram for the first time. Instagram has over 2 billion monthly active users, or ~25% of the global population. https://t.co/j0z1oCfqNP
Great Tesla segment from @GerberKawasaki on @LastCallCNBC 👇📺🔥 https://t.co/qHHehlE5MI
Autoline Network just interviewed K.C. Boyce, VP, Automotive at a company called Escalent. Their findings about who's buying Electric Vehicles are very surprising. And apparently there's a very simple way to grow sales! Jeff Lutz reviews and explains more! Follow Jeff:… https://t.co/V99HsyPRgU
Tonight on @LastCallCNBC 4:25 pm pst. I have the dubious honor to debate Gordon on why Tesla is 1000 times better company than Toyota. I’m sure he’ll be yelling he typical style however comparing a turtle to a racehorse is laughable. Even if the jockey is a bit off… $TSLA
Tonight on @LastCallCNBC I have the dubious honor to debate Gordon on why Tesla is 1000 times better company than Toyota. I’m sure he’ll be yelling he typical style however comparing a turtle to a racehorse is laughable. Even if the jockey is a bit off… $TSLA
Tesla running paid FB ads 👀 https://t.co/m47a7Y7OhB