Seattle Reign FC, previously known as O.L. Reign, announced a return to its original branding earlier this year, signaling a nod to the growth in professional women's sports. In a significant development, the team's sale is nearing completion with OL Groupe revealing an agreement for a $58M sale to a consortium including the Seattle Sounders and Carlyle, a global investment firm. This sale marks a substantial increase from its December 2019 sale price of $3.51 million, showcasing a 1500%+ growth in value over approximately four years.
Carlyle buys Seattle Reign FC, as women's soccer team sales surge https://t.co/7u3QBvMXl9
Carlyle buys Seattle Reign FC, as women's soccer team sales surge https://t.co/opK7Ir2oCE
OL Groupe announced that it has signed an agreement with a group that includes the Seattle Sounders and global investment firm Carlyle for the $58M sale of Seattle Reign FC. Reign sold for $3.51M in Dec. 2019 A 1500%+ increase in ~4 years. #NWSL https://t.co/QDbfmE5o8a
INBOX -- at 3:04 a.m. ET 🤨 The sale of the Seattle Reign "nears completion." #NWSL https://t.co/kw1lazFP2a
The “O.L. Reign” unveiled new branding at the beginning of the year and is now “Seattle Reign FC.” They said going back to its original crest with new colors brings back an image that embodies the exponential growth in professional women’s sports. https://t.co/ZlNd90Ido7