The WNBA is set to collaborate with Disney in a new media rights agreement and is pursuing additional brand partnerships, as stated by Colie Edison, the league's SVP and chief growth officer. Meanwhile, X, represented by CEO Linda Yaccarino, is engaging in discussions with sports leagues to create more docuseries on the platform, aiming to enhance ad revenue and focusing on sports content.
NEWS: X is in discussions with sports leagues to produce more docuseries on the platform, according to CEO Linda Yaccarino. This move is aimed at boosting ad revenue as X's leadership attends an annual advertising event. Sports are a major topic on X, with 70% of… https://t.co/VsDJOFdupo
At Cannes, X CEO Linda Yaccarino says the platform is in conversations with sports leagues about producing more docuseries, like the NWSL series The Offseason (@kerrymflynn / Axios) https://t.co/x57ieuUbqe https://t.co/De0ao65CME
WNBA expecting deals with Disney, other brands https://t.co/QRcvHh1NdU via @sbj https://t.co/qqkjmpmjVN
X is in conversations with sports leagues about producing more docuseries on the platform, CEO Linda Yaccarino tells Axios at Women's Sports House in Cannes. https://t.co/yeEhicTYXM
The WNBA expects to work with Disney in its new media rights agreement and is seeking more brand deals, the league's SVP and chief growth officer Colie Edison tells Axios in Cannes. https://t.co/vzY5yJFt3V